Isabel Sipahi in

Isabel Sipahi

Sharpshooter · DISC type DC
Director of Customer Enablement Processes at GRAPHISOFT
📍 São Paulo, São Paulo, Brazil

Isabel is the Director of Customer Enablement Processes at GRAPHISOFT, leveraging over a decade of experience in customer experience, marketing, and architecture. Educated in Social Communication at ESPM, she excels at creating data-driven, customer-centric strategies. Colleagues describe her as focused, organized, an inspiring leader, and highly committed.

With a background in commercial and interior architecture, Isabel has a clear passion for design that complements her corporate role. She has a history of developing and coordinating design departments from the ground up, blending creative vision with operational excellence. Her interest in branding further connects her marketing and design expertise.

In 2009, she was selected from over 1770 entrants to design and exhibit a "Retro Office" for a prominent professional showcase.

Read the full overview →
Experience
8 Years
Current Role
Director of Customer Enablement Processes
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Isabel shows up

Rigorous & Demanding
Precise But Practical
ROI Driven

They put a lot of effort into ensuring personal success. They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Priorities

Topics Isabel cares about

BIM Implementation
Advocates for using clear processes and robust templates to improve project productivity and outcomes, and has contributed to national BIM guides.
Customer Experience
Co-authored a book chapter on creating value through CX and CS, highlighting her expertise in building customer-centric programs that foster retention and growth.
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Career

Work history

4-2024
Director of Customer Enablement Processes
GRAPHISOFT
1-2023 - 4-2024
Customer Enablement Design Manager
GRAPHISOFT
1-2022 - 1-2023
Customer Engagement Program Manager
GRAPHISOFT
5-2012 - 1-2014
Coordenadora de Interiores, Paisagismo e Comunicação Visual e BIM Manager
MVEP Projetos
7-2009 - 9-2012
Designer e Coordenadora de Projetos
Experiência Interior
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1-1996 - 12-1999
Bachelor's Degree in Social Communication
ESPM Escola Superior de Propaganda e Marketing
2012 - 2013
Pós - Graduação em Arquitetura Comercial
Senac São paulo
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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