Isabel Sipahi

Sharpshooter
DISC Type : DC

Director of Customer Enablement Processes at GRAPHISOFT

São Paulo, São Paulo, Brazil

Overview

Isabel is the Director of Customer Enablement Processes at GRAPHISOFT, leveraging over a decade of experience in customer experience, marketing, and architecture. Educated in Social Communication at ESPM, she excels at creating data-driven, customer-centric strategies. Colleagues describe her as focused, organized, an inspiring leader, and highly committed.

With a background in commercial and interior architecture, Isabel has a clear passion for design that complements her corporate role. She has a history of developing and coordinating design departments from the ground up, blending creative vision with operational excellence. Her interest in branding further connects her marketing and design expertise.

In 2009, she was selected from over 1770 entrants to design and exhibit a "Retro Office" for a prominent professional showcase.

Personality Overview

Rigorous & Demanding

Precise But Practical

ROI Driven

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

BIM Implementation
Advocates for using clear processes and robust templates to improve project productivity and outcomes, and has contributed to national BIM guides.
Customer Experience
Co-authored a book chapter on creating value through CX and CS, highlighting her expertise in building customer-centric programs that foster retention and growth.
Commercial Architecture
Holds a post-graduate degree in Commercial Architecture and has extensive experience leading corporate interior design projects from initial concept to final delivery.

Media Appearances

Isabel has no verified media appearances

Work History

4-2024
Director of Customer Enablement Processes at GRAPHISOFT
1-2023 - 4-2024
Customer Enablement Design Manager at GRAPHISOFT
1-2022 - 1-2023
Customer Engagement Program Manager at GRAPHISOFT
5-2012 - 1-2014
Coordenadora de Interiores, Paisagismo e Comunicação Visual e BIM Manager at MVEP Projetos
7-2009 - 9-2012
Designer e Coordenadora de Projetos at Experiência Interior

Education

1-1996 - 12-1999
Bachelor's Degree in Social Communication from ESPM Escola Superior de Propaganda e Marketing
2012 - 2013
Pós - Graduação em Arquitetura Comercial from Senac São paulo

More Information

Social Presence :

Prographics :

Exp : 8 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Director of Customer Enablement Processes at GRAPHISOFT
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Insights For Selling To Isabel

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabel is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Isabel

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Isabel move?

  • If convinced, they can reach decisions quite fast.
  • Can Isabel take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Isabel

Personality Compatibility


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