Ginger Couch in

Ginger Couch

Questioner · DISC type c
Vice President of Sales and Marketing at Principal Senior Living Group
📍 Atlanta Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
Vice President of Sales and Marketing
Job Level
Senior
Location
Atlanta Metropolitan Area, United States
Personality Overview

How Ginger shows up

Price-Sensitive
Not Easily Convinced
Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Priorities

Topics Ginger cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2024
Vice President of Sales and Marketing
Principal Senior Living Group
1-2019 - 3-2024
Regional Director (Sales and Operations)
Principal Senior Living Group
3-2012 - 1-2019
Regional Director of Community Relations
Principal Senior Living Group
3-2005 - 8-2009
Community Relations Director, Traveling Community Relations Director, Executive Director
Sunwest Management
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2001 - 2006
Master of Education (M.Ed.)
University of West Georgia
1997 - 2001
Bachelor of Arts (B.A.)
LaGrange College
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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