Gitte Borgholm Knudsen

Go-getter
DISC Type : d

Head of Brand & Content at KaffeK

Central Denmark Region, Denmark

Overview

Gitte is an experienced marketing leader, currently the Head of Brand & Content at KaffeK. With over 10 years at The LEGO Group, she specializes in brand strategy and global communications, recently leading KaffeKs rebrand. Colleagues praise her as a data-driven marketer and a strong brand strategist.

After a decade of commuting and dedication at LEGO, she took a planned career break to seek new challenges. This sabbatical included undertaking a significant personal challenge, reflecting her forward-thinking and adventurous nature. She is a collaborative leader, passionate about making an impact.

Unique fact: After leaving LEGO, she embarked on a long-distance cycling adventure during her sabbatical.

Personality Overview

Fast-Paced

Direct & Candid

Challenger

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Brand Repositioning
She recently led the rebrand of Kaffekapslen to KaffeK and previously guided global communications for the LEGO DUPLO brand during its repositioning.
Global Marketing
Her experience includes over 10 years in senior global and regional marketing roles at The LEGO Group, orchestrating launches and campaigns for maximum impact.
E-commerce Growth
As a leader at a major online business, she is focused on brand presence across 22 markets and actively hires to support growth.

Media Appearances

Gitte has no verified media appearances

Work History

2-2024
Head of Brand & Content at KaffeK
5-2023 - 1-2024
Career transition at Career Break
6-2019 - 5-2023
Senior Global Marketing Manager at The LEGO Group
1-2018 - 5-2019
Senior Brand Manager, Nordic Marketing at The LEGO Group
9-2015 - 12-2017
Brand Manager - Nordic/Benelux/Baltic at The LEGO Group

Education

2011 - 2013
MSc in Marketing from Aarhus University
2008 - 2011
BSc in Economics and Business Administration from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Central Denmark Region, Denmark Job Level : Mid-senior Designation : Head of Brand & Content at KaffeK
URL has been copied!

Insights For Selling To Gitte Borgholm

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gitte Borgholm is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Gitte Borgholm

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Gitte Borgholm move?

  • Their decision making speed is somewhere in the middle.
  • Can Gitte Borgholm take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Gitte Borgholm

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.