Gitte Borgholm Knudsen in

Gitte Borgholm Knudsen

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Head of Brand & Content at KaffeK
📍 Central Denmark Region, Denmark

Gitte is an experienced marketing leader, currently the Head of Brand & Content at KaffeK. With over 10 years at The LEGO Group, she specializes in brand strategy and global communications, recently leading KaffeKs rebrand. Colleagues praise her as a data-driven marketer and a strong brand strategist.

After a decade of commuting and dedication at LEGO, she took a planned career break to seek new challenges. This sabbatical included undertaking a significant personal challenge, reflecting her forward-thinking and adventurous nature. She is a collaborative leader, passionate about making an impact.

Unique fact: After leaving LEGO, she embarked on a long-distance cycling adventure during her sabbatical.

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Experience
17 Years
Current Role
Head of Brand & Content
Job Level
Mid-senior
Location
Central Denmark Region, Denmark
Personality Overview

How Gitte shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Gitte cares about

Brand Repositioning
She recently led the rebrand of Kaffekapslen to KaffeK and previously guided global communications for the LEGO DUPLO brand during its repositioning.
Global Marketing
Her experience includes over 10 years in senior global and regional marketing roles at The LEGO Group, orchestrating launches and campaigns for maximum impact.
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Career

Work history

2-2024
Head of Brand & Content
KaffeK
5-2023 - 1-2024
Career transition
Career Break
6-2019 - 5-2023
Senior Global Marketing Manager
The LEGO Group
1-2018 - 5-2019
Senior Brand Manager, Nordic Marketing
The LEGO Group
9-2015 - 12-2017
Brand Manager - Nordic/Benelux/Baltic
The LEGO Group
In the press

Media appearances

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Education
2011 - 2013
MSc in Marketing
Aarhus University
2008 - 2011
BSc in Economics and Business Administration
Aarhus University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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