Giulia Caruso

Critic
DISC Type : C

Senior Marketing Manager at Live Story

Milan, Lombardy, Italy

Overview

Giulia is a data-driven marketing leader, currently serving as Senior Marketing Manager at Live Story, where she spearheads marketing strategy for international expansion. An alumna of Università Bocconi, she combines a strategic growth mindset with expertise in scaling post-seed startups and building B2B communication frameworks from the ground up.

Beyond her professional focus, Giulia demonstrates a keen interest in social issues, having undertaken studies in human rights and migration. She actively supports innovative professional networks and new models for talent acquisition, showing a passion for the evolution of the modern workforce and organizational development.

She is recognized as a Nova Top Talent, a distinction highlighting her high-potential professional profile.

Personality Overview

Negotiator

Critic

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

B2B Marketing
Her current role involves building Live Story's B2B communication strategy from scratch and hiring marketing designers to create high-impact visual content for this audience.
International Expansion
She joined Live Story specifically to lead marketing strategy as the company accelerates its international expansion, a key focus of her current role.
Data-Driven Decision Making
She emphasizes a "test-and-learn" approach and recently completed a certification in A/B testing to better design tests and interpret results for data-based decisions.

Media Appearances

Giulia has no verified media appearances

Work History

11-2025
Senior Marketing Manager at Live Story
1-2025 - 11-2025
Head of Marketing at YDUN
1-2022 - 12-2024
Head of Marketing, Global Media at Freeda Media
4-2018 - 12-2021
Marketing Manager - Italy, Spain & UK at Freeda Media
5-2017 - 3-2018
Project Manager - Marketing Digital Operations at Freeda Media

Education

2011 - 2013
Master of Science (M.Sc.) from Università Bocconi
10-2016 - 12-2016
Web Analytics: la misurazione dei risultati from Luiss Guido Carli University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Milan, Lombardy, Italy Job Level : Middle Designation : Senior Marketing Manager at Live Story
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Insights For Selling To Giulia

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giulia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Giulia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Giulia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Giulia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Giulia

Personality Compatibility


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