Gloria Guevara Manzo in

Gloria Guevara Manzo

Initiator · DISC type Di
President & CEO at World Travel & Tourism Council
📍 Madrid, Community of Madrid, Spain

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Current Role
President & CEO
Location
Madrid, Community of Madrid, Spain
Personality Overview

How Gloria shows up

Risk-Accepting
Conviction Driven
Confident

They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Priorities

Topics Gloria cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2026
President & CEO
World Travel & Tourism Council
2-2025 - 5-2025
Mexico's Candidate for UN Tourism Secretary-General 2026-29
Self-employed
5-2021 - 7-2024
Chief Special Advisor
Ministry of Tourism of Saudi Arabia
8-2017 - 8-2021
President & CEO
World Travel & Tourism Council
3-2010 - 11-2012
Secretary of Tourism for Mexico
Secretaría de Turismo del Gobierno de Mexico
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2008 - 2009
MBA
Northwestern University - Kellogg School of Management
1999 - 2000
Executive Management
Instituto Panamerican de Alta Direccion de Empresas (IPADE)
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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