Gloria Guevara Manzo

Initiator
DISC Type : Di

President & CEO at World Travel & Tourism Council

Madrid, Community of Madrid, Spain

Overview

Gloria has no verified overview

Personality Overview

Risk-Accepting

Conviction Driven

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Gloria has no verified topics they care about

Media Appearances

Gloria has no verified media appearances

Work History

1-2026
President & CEO at World Travel & Tourism Council
2-2025 - 5-2025
Mexico's Candidate for UN Tourism Secretary-General 2026-29 at Self-employed
5-2021 - 7-2024
Chief Special Advisor at Ministry of Tourism of Saudi Arabia
8-2017 - 8-2021
President & CEO at World Travel & Tourism Council
3-2010 - 11-2012
Secretary of Tourism for Mexico at Secretaría de Turismo del Gobierno de Mexico

Education

2008 - 2009
MBA from Northwestern University - Kellogg School of Management
1999 - 2000
Executive Management from Instituto Panamerican de Alta Direccion de Empresas (IPADE)

More Information

Social Presence :

Prographics :

Exp : N/A Location : Madrid, Community of Madrid, Spain Job Level : N/A Designation : President & CEO at World Travel & Tourism Council
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Insights For Selling To Gloria

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gloria is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Gloria

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Gloria move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Gloria take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Gloria

Personality Compatibility


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