Gokul Raj Arimbra
Login to view DISC.Gokul Raj Arimbra is the Head of E-commerce at Gadcet, where he leverages his Masters in Supply Chain Management to drive business strategy and growth. He has a strong background in developing and implementing plans to boost revenue, enhance customer engagement, and optimize operational efficiency for e-commerce platforms.
He is passionate about applying principles of incremental progress, inspired by books like "Atomic Habits, " to achieve sustainable growth and refinements in both his personal and professional life. His online posts focus on sharing proven strategies to help other e-commerce professionals succeed.
A key achievement in his career was doubling the click-through rate for Meta and Google ad campaigns from 2. 1% to 4. 2% through meticulous A/B testing and audience segmentation.
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