Gonzalo Guerrero Damian

Critic
DISC Type : C

Subdirector Inner Loop | Retail Banking & Client Experience at Scotiabank

Naucalpan de Juárez, México, Mexico

Overview

Gonzalo leads the "Inner Loop" initiative at Scotiabank, focusing on translating customer feedback from Voice of the Customer (VOC) and NPS programs into actionable service improvements. A Computer Engineer with certifications in Design Thinking and Scrum, colleagues describe him as reliable, focused, and proactive.

He is a vocal supporter of diversity and inclusion, particularly advocating for women in the workplace. His interests also extend to the industrial technology sector, as evidenced by his following of companies like GE.

He was recently honored in Scotiabanks "#Lomejordelomejor2023" awards for his significant contributions and performance.

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Customer Experience
Manages Scotiabank's Voice of the Customer (VOC) program, using NPS and the "Inner Loop" methodology to enhance customer loyalty and satisfaction.
Agile Methodologies
He is a Certified Scrum Master (SMC), indicating a strong background in applying agile frameworks to manage strategic projects and process improvements.
Diversity & Inclusion
Actively promotes a more inclusive work environment, publicly posting his support for initiatives that champion women's talent and career advancement.

Media Appearances

Gonzalo has no verified media appearances

Work History

2-2025
Subdirector Inner Loop | Retail Banking & Client Experience at Scotiabank
6-2024 - 2-2025
Asesor MIS y Métricas at Scotiabank
9-2018 - 6-2024
Consultor Métricas NPS at Scotiabank
4-2016 - 9-2018
Consultor Proyectos Estratégicos at Scotiabank
3-2011 - 4-2016
Gerente Administrativo Reingeniería Calidad y Proyectos Estratégicos at Scotiabank

Education

2002 - 2007
Ingeniero en Computación from UAEM Campus Atizapan
2002 - 2007
Ingeniero en Computación from Universidad Autónoma del Estado de México

More Information

Social Presence :

Prographics :

Exp : 17 Location : Naucalpan de Juárez, México, Mexico Job Level : N/A Designation : Subdirector Inner Loop | Retail Banking & Client Experience at Scotiabank
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Insights For Selling To Gonzalo

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gonzalo is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Gonzalo

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Gonzalo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Gonzalo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Gonzalo

Personality Compatibility


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