Gonzalo Peña y Lillo Yañez

Sharpshooter
DISC Type : DC

Sales Operations Manager at Electrolux Group

Santiago, Santiago Metropolitan Region, Chile

Overview

Gonzalo is a Sales Operations Manager at Electrolux with 20 years of international retail and supply chain experience across four countries. An Industrial Civil Engineer, he specializes in demand planning, S&OP, and business intelligence. Colleagues describe him as strategic, analytical, and a collaborative, world-class professional.

He once implemented an automatic replenishment model for over 190 stores and 5 distribution centers in just 9 months.

Personality Overview

ROI Driven

Precise But Practical

Rigorous & Demanding

They like to be in a position where they can control the conversation and terms.  They are very proud of what they do. They respond well to strong and respectful communication.

Topics They Care About

Data-Driven Decisions
He writes about overcoming human bias in demand planning and believes in democratizing data, but warns it requires strong governance to prevent chaos.
Supply Chain Efficiency
His career focuses on optimizing supply chains, with achievements like increasing product availability by 6 points in two months and reducing stock by 21 days.
Business Acumen
He believes that to advance, technical analysts must also understand the business and communicate effectively with senior leadership.

Media Appearances

Gonzalo has no verified media appearances

Work History

3-2018
Sales Operations Manager at Electrolux Group
8-2017 - 2-2018
Supply Chain Manager at CAREN - REPUESTOS FLOTACENTRO
8-2014 - 3-2017
Gerente de Supply Chain Nacional at Cencosud S.A.
11-2011 - 7-2014
Gerente de Abastecimiento Nacional at Cencosud S.A.
7-2011 - 10-2011
Gerente Category Management & Pricing at Cencosud S.A.

Education

1996 - 2002
Industrial civil engineer from Universidad Tecnica Federico Santa Maria
2007 - 2007
Specialization in Retail Business Management from Universidad de los Andes (CL)

More Information

Social Presence :

Prographics :

Exp : 22 Location : Santiago, Santiago Metropolitan Region, Chile Job Level : Middle Designation : Sales Operations Manager at Electrolux Group
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Insights For Selling To Gonzalo

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gonzalo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Gonzalo

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Gonzalo move?

  • They can take decisions very fast if you manage to convince them.
  • Can Gonzalo take some risk or not?

  • The risks don’t matter much to them.

You And Gonzalo

Personality Compatibility


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