Goran Ibrahim

Enigma
DISC Type : dic

Head of Commercial Engineering at Voyado

Stockholm, Stockholm County, Sweden

Overview

Goran is the Head of Commercial Engineering at Voyado, bringing over five years of Martech expertise. He excels at guiding organizations through digital transformations and turning complex tech capabilities into business value. He holds a Master of Science from Uppsala University and is described by colleagues as flexible and independent.

Passionate about community and innovation, Goran actively participates in industry events like Love Generation to connect with peers shaping the future of retail. He is driven by his companys culture and is proud of the products he represents, focusing on building momentum and pushing boundaries in the market.

Unique fact: In a previous role, he single-handedly defined and scaled a new integration specialist position, increasing project delivery tenfold from 2-3 to over 20 projects within months.

Personality Overview

Challenger

Friendly Yet Blunt

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Martech Ecosystems
His career is focused on helping companies unlock the full potential of their Martech ecosystems to enable data-driven decision-making and seamless customer journeys.
Future of Retail
He is passionate about shaping the future of retail, drawing energy and inspiration from industry events and the community of professionals driving change.
Circular Business Models
His Master's thesis focused on evaluating circular business models and how they align with customer-perceived value, indicating a deep interest in sustainable commerce.

Media Appearances

Goran has no verified media appearances

Work History

2-2026
Head of Commercial Engineering at Voyado
4-2025 - 2-2026
Commercial Engineer at Voyado
1-2024 - 4-2025
Senior MarTech Management Consultant at Valtech
9-2022 - 1-2024
MarTech Management Consultant at Valtech
5-2021 - 9-2022
Integration Specialist at APSIS

Education

2018 - 2020
Master of Science - MS from Uppsala University
2014 - 2018
Bachelor of Science - BS from KTH Royal Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : Stockholm, Stockholm County, Sweden Job Level : Mid-senior Designation : Head of Commercial Engineering at Voyado
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Insights For Selling To Goran

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Goran is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Goran

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Goran move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Goran take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Goran

Personality Compatibility


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