Grace Parker

Supporter
DISC Type : s

Divisional Vice President - Marketing & Demand Generation at FARO INSIGHT

Penrith, England, United Kingdom

Overview

Grace Parker is the Senior Director of Marketing at FARO Technologies, specializing as a B2B strategist for mid-market tech companies. With a background from Sheffield Business School, she has a proven history of building marketing plans from the ground up. Colleagues describe her as creative, hard-working, and a great leader.

Grace demonstrates a strong appreciation for the natural world and conservation. This is highlighted by her receiving the John Muir Award, which encourages connecting with and caring for wild places, suggesting an interest in outdoor activities and environmental stewardship.

Unique fact: She is a recipient of the John Muir Award for her connection with and care for wild places.

Personality Overview

Procedural

Thoughtful In Approach

Risk-averse

They prefer to follow rules and procedures.  They are unlikely to become strong champions as they don't prefer pushing other people. They maintain good relationships with everyone, internally and externally.

Topics They Care About

B2B Tech Marketing
Her entire career, including her current role at FARO and previous leadership at GeoSLAM, has been focused on marketing strategy for technology companies.
3D Scanning Technology
She leads marketing for FARO Technologies, a leader in 3D data capture, and was previously the CMCO for GeoSLAM, a mobile scanning provider.
Go-to-Market Strategy
She specializes in creating and embedding strategic plans within an organization to deliver meaningful results and achieve buy-in from stakeholders.

Media Appearances

FARO® Acquires Mobile Scanning Market Leader, GeoSLAM™ – Executive Quote from Grace Parker, Chief Marketing and Communications Officer. Featured in FARO Technologies Newsroom

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GeoSLAM launches ‘Demo‑in‑a‑Box’ – Grace Parker discusses remote demo strategy. Featured in Geospatial World

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GeoSLAM to showcase the future of construction at GEO Business 2018 – Featuring Grace Parker, CMO. Featured in GEO BUSINESS

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Work History

2-2026
Divisional Vice President - Marketing & Demand Generation at FARO INSIGHT
8-2023 - 2-2026
Senior Director of Marketing at FARO INSIGHT
8-2020 - 8-2023
Chief Marketing and Communications Officer at GeoSLAM
9-2019 - 8-2020
Marketing Director at GeoSLAM
3-2018 - 9-2019
Head Of Marketing at GeoSLAM

Education

2016 - 2016
Developing Compelling Customer Value Propositions from CIM | The Chartered Institute of Marketing
2014 - 2015
CAM Diploma in Digital Marketing from Oxford College of Marketing

More Information

Social Presence :

Prographics :

Exp : 14 Location : Penrith, England, United Kingdom Job Level : Senior Designation : Divisional Vice President - Marketing & Demand Generation at FARO INSIGHT
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Insights For Selling To Grace

During A Call Or A Meeting

DO's

  • Show willingness to accommodating their needs or requests
  • Talk about refund and cancellation policy if the need arises
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t rush them to make quick decisions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Grace is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Grace

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Grace move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Grace take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Grace

Personality Compatibility


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