Grace Velker in

Grace Velker

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International Assignment - Global Expansion at Amazon Web Services (AWS)
📍 San Francisco, California, United States

Grace Velker is a tech executive at AWS who built and scaled its US ISV Greenfield business from zero to $100M ARR in two years. With a background at IBM and an MBA from Washington University in St. Louis, she excels in GTM strategy, P&L management, and people-first leadership. Colleagues describe her as brilliant, powerful, and strategic.

Based in San Francisco, Grace is a passionate advocate for diversity and inclusion, serving on the Global Board of Women at AWS. She actively advises and supports the startup ecosystem, including her husbands YC-backed venture, OpenWrench. She is also noted as being bilingual and enjoys connecting with new people and experiences.

Unique fact: She was appointed as the single-threaded executive to create, launch, and scale a brand new business segment within Amazon Web Services.

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Experience
15 Years
Current Role
International Assignment - Global Expansion
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

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Decision Approach
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Priorities

Topics Grace cares about

Startup Scalability
Her core role at AWS involves launching and scaling high-potential ISV and AI startups, a focus she also applies as a strategic advisor to global founders.
Generative AI
Holds an AWS Generative AI certification and focuses on the next top AI companies. She also discusses how PE and VC operators are driving AI-enabled value creation.
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Career

Work history

1-2026
International Assignment - Global Expansion
Amazon Web Services (AWS)
10-2025
Startup advisor - GTM, Product and Operations
Crest Collective
11-2023
Head of US ISV Greenfield
Amazon Web Services (AWS)
8-2022 - 11-2023
Principal Sales Leader - West, US Greenfield
Amazon Web Services (AWS)
3-2021 - 8-2022
General Manager, West
SoftwareONE
In the press

Media appearances

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Education
Master of Business Administration(MBA)
Washington University in St. Louis
Master of Accounting
Washington University in St. Louis
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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