Graham Binns

Evaluator
DISC Type : csd

Director of IT Strategy and Architecture at Genomics England

Greater Reading Area, United Kingdom

Overview

Graham has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Graham has no verified topics they care about

Media Appearances

Graham has no verified media appearances

Work History

8-2020
Director of IT Strategy and Architecture at Genomics England
4-2016 - 8-2020
Associate Director of Architecture at NHS Improvement
9-2014 - 4-2016
Head Of Architecture at Monitor
2-2011 - 9-2014
Management Consultant at Independent
2-2011
Management Consultant at Atos Origin

Education

1989 - 1991
Computer Science from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Reading Area, United Kingdom Job Level : Mid-senior Designation : Director of IT Strategy and Architecture at Genomics England
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Insights For Selling To Graham

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Graham is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Graham

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Graham move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Graham take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Graham

Personality Compatibility


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