Graham Edwards

Observer
DISC Type : ic

Visiting Professor - College of Business and Law at University of the West of England

High Wycombe, England, United Kingdom

Overview

Graham has no verified overview

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Graham has no verified topics they care about

Media Appearances

Graham has no verified media appearances

Work History

5-2018
Visiting Professor - College of Business and Law at University of the West of England
3-2018 - 2-2023
Global Marketing Director - Built Environment Division at Element Materials Technology
9-2016 - 1-2022
Chief Executive at Timber Research & Development Association (TRADA)
12-2015 - 2-2018
Head Of Marketing - Fire, Building Products and Certification Division at Exova Group plc
11-2008 - 11-2015
Head Of Marketing at BM TRADA Certification Services and Timber Consultancy

Education

1983 - 1986
Business Studies specialising in Marketing from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 17 Location : High Wycombe, England, United Kingdom Job Level : N/A Designation : Visiting Professor - College of Business and Law at University of the West of England
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Insights For Selling To Graham

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Graham is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Graham

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Graham move?

  • They like to analyze well and then make their decisions.
  • Can Graham take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Graham

Personality Compatibility


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