Graham Hoffman

Observer
DISC Type : ic

Director of Demand Generation at Quilt Software

Austin, Texas, United States

Overview

Graham is the Director of Demand Generation at Quilt Software, with a strong background in digital marketing and customer acquisition. He holds a Bachelor of Business Administration from the University of North Carolina at Charlotte and has deep expertise in SEO, PPC, and campaign management.

Outside of his marketing career, Graham pursues his passion for photography as a freelancer. He is practiced in a diverse array of styles, including both portrait and product photography, showcasing his creative versatility and eye for detail.

He authored an in-depth, four-part series comparing the technical configurations of two retail point of sale systems.

Personality Overview

Value Driven

Curious

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Demand Generation
His career centers on spearheading digital marketing strategies across multiple paid channels to drive brand awareness, customer acquisition, and revenue growth.
Growth Marketing
He has extensive experience developing scalable processes and training programs with a focus on technical SEO, PPC, and UX optimization.
POS Systems
Demonstrates deep industry expertise by authoring detailed articles comparing different point of sale systems like CRE and Epos Now.

Media Appearances

Graham has no verified media appearances

Work History

1-2025
Director of Demand Generation at Quilt Software
4-2024 - 1-2025
Senior Demand Generation Manager at POS Nation
8-2023 - 3-2024
Digital Marketing Manager at POS Nation
9-2022 - 8-2023
Digital Growth Marketing Specialist at POS Nation
1-2014 - 9-2022
Freelance Photographer at Graham Photography

Education

2011 - 2015
Bachelor of Business Administration (B.B.A.) from University of North Carolina at Charlotte
2007 - 2011
Education details unavailable from Porter Ridge High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Director of Demand Generation at Quilt Software
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Insights For Selling To Graham

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Graham is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Graham

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Graham move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Graham take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Graham

Personality Compatibility


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