Greg Caldwell

Inspirer
DISC Type : id

SVP, Chief Marketing Officer at Ranpak

Greater Cleveland, United States

Overview

Greg Caldwell is the SVP and Chief Marketing Officer at Ranpak, a sustainable packaging company. With over 20 years of experience, he specializes in go-to-market strategy, brand awareness, and revenue growth, having previously held leadership roles at Microsoft and Packsize. He holds a Bachelor of Arts from Concordia University Texas.

Outside of his executive role, Greg is focused on the intersection of technology and consumer experience. He champions the use of AI as an amplification tool for marketers and emphasizes creating impactful brand moments through tangible interactions like the unboxing experience.

Unique fact: He believes the future of marketing isnt about AI generating more noise, but about using it to create more meaningful, human-centric connections.

Personality Overview

Charming & Persuasive

Achievment Oriented

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Sustainable Packaging
As CMO of Ranpak, he is a vocal advocate for paper-based packaging solutions that reduce waste and minimize environmental footprints for businesses.
AI Amplification
He believes AI should be used as an amplification strategy to enhance marketing intelligence and efficiency, rather than as a replacement for human roles.
Unboxing Experience
Views the customer's unboxing moment as a critical marketing touchpoint, representing a brand's final opportunity to make a lasting impression.

Media Appearances

Greg has no verified media appearances

Work History

1-2025
SVP, Chief Marketing Officer at Ranpak
9-2022 - 5-2024
Chief Marketing Officer at Packsize
10-2021 - 8-2022
VP, Global Marketing at Nano Dimension
10-2020 - 10-2021
Head of Marketing & Sales Enablement at Anark Corporation
6-2017 - 8-2020
Vice President, Marketing & Communications at 3D Systems Corporation

Education

1992 - 1996
Bachelor of Arts (B.A.) from Concordia University Texas

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Cleveland, United States Job Level : Leadership Designation : SVP, Chief Marketing Officer at Ranpak
URL has been copied!

Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Greg

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Greg take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Greg

Personality Compatibility


Other Ranpak Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.