Greg Cole

Doer
DISC Type : ds

Director of Business Development at NI (National Instruments)

Dallas-Fort Worth Metroplex, United States

Overview

Greg Cole is a seasoned sales leader serving as the Director of Business Development for NIs Aerospace, Defense, and Government unit, now part of Emerson. With a background in Electrical Engineering from Indiana University Indianapolis, he has deep expertise in semiconductors and EDA tools, honed through key leadership roles at Xilinx and Silexica. Colleagues describe him as trustworthy, creative, and collaborative.

He has a unique perspective from experiencing "both sides of the #XILINX #AMD #NI relationship, " particularly concerning FPGA technology.

Personality Overview

Deliberate Doer

Risk-Accepting

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Aerospace & Defense
He leads the business development unit for this specific sector at NI/Emerson and previously managed major A&D accounts at Xilinx.
Strategic Partnerships
His role involves creating collaborations, such as a recent partnership with ELT Group to provide advanced test solutions for the Finnish Defence Forces.
Semiconductor Sales
His career is built on sales leadership in the semiconductor industry, including roles as Area Sales Director at Xilinx and Director of Worldwide Sales at Silexica.

Media Appearances

Greg has no verified media appearances

Work History

1-2023
Director of Business Development at NI (National Instruments)
6-2021 - 1-2023
Group Business Development Manager at NI (National Instruments)
9-2020 - 6-2021
Director Of Worldwide Sales at Silexica
3-2020 - 9-2020
Director of Sales - Americas at Silexica
4-2016 - 3-2020
Area Sales Director at Xilinx, Inc.

Education

Electrical and Electronics Engineering from Indiana University Indianapolis

More Information

Social Presence :

Prographics :

Exp : 31 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director of Business Development at NI (National Instruments)
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Greg

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Greg take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Greg

Personality Compatibility


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