Greg Ivey

Critic
DISC Type : C

Director - Armaments and Major Capability Programmes at NATO

Brussels, Brussels Region, Belgium

Overview

Greg Ivey is a Director at NATO HQ, leading Armaments and Major Capability Programmes. A former Canadian Army officer with over 25 years of experience, he holds a Bachelor of Engineering and a Masters in Defence Studies from the Royal Military College of Canada. He is also the Vice Chair of two NATO Armaments Groups.

Outside of his professional life, Greg is married with three children, and the family shares a passion for outdoor adventure and travel. This interest in exploration and challenging environments complements a career defined by leadership and strategic planning in complex global settings.

He was awarded a Meritorious Service Decoration for his exceptional tactical acumen and leadership during combat operations in Afghanistan.

Personality Overview

Objective Thinker

Precise

Information Seeker

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Defence Capability Development
His entire role at NATO's Defence Investment Division is focused on leading policy, capability development, and oversight for major Alliance programs.
Military Modernization
He is involved in NATO's Digital Transformation Task Force and programs like Alliance Future Surveillance and Control, focusing on next-generation capabilities.
Alliance Interoperability
As Vice Chair of both the NATO Naval and Army Armaments Groups, he plays a key role in ensuring standardization and interoperability across allied forces.

Media Appearances

Greg has no verified media appearances

Work History

9-2025
Director - Armaments and Major Capability Programmes at NATO
12-2020 - 9-2025
Head of ISR | Land | Maritime - Defence Investment Division at NATO
7-1989 - 10-2020
Army Officer at Canadian Armed Forces | Forces armées canadiennes

Education

2015 - 2016
National Security Programme from Royal Military College of Canada/Collège militaire royal du Canada
Master’s Degree from Royal Military College of Canada/Collège militaire royal du Canada

More Information

Social Presence :

Prographics :

Exp : 36 Location : Brussels, Brussels Region, Belgium Job Level : Mid-senior Designation : Director - Armaments and Major Capability Programmes at NATO
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Greg

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Greg take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Greg

Personality Compatibility


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