Monica Pereira

Commander
DISC Type : D

Marketing Director, Luxury Residential Business at Lutron Electronics

Austin, Texas, United States

Overview

Monica is an executive marketing leader with two decades of experience driving growth across B2B and D2C sectors for companies like Lutron Electronics and Tushy. She is skilled in digital transformation, GTM strategy, and building high-performing teams. She holds an M. A. from Columbia University and a certification in Data Analysis.

She is passionate about the intersection of art, design, and technology. Monica actively pursues collaborations with artists and design leaders to create immersive brand experiences, reflecting a personal interest in how aesthetics and innovation can shape beautiful and functional spaces. She values building authentic connections with influential voices.

She led the marketing for a campaign that won a Gold Addy from the American Advertising Awards for an internet commercial.

Personality Overview

Strong-Willed

Risk-Taker

Impact-Driven

They like to stay in control of the negotiation or defining of the terms.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Digital Transformation
She has led next-generation marketing strategies with an emphasis on digital transformation, particularly after acquisitions, to support business expansion into new channels.
D2C Brand Growth
Successfully launched and operationalized an early-stage D2C e-commerce business, securing seed funding and building the foundational cross-functional team and marketing plan.
Art & Design Collaboration
Actively engages in collaborations with artists and design professionals, transforming corporate experience centers into galleries and hosting events for industry leaders.

Media Appearances

News + Insights | Monica Pereira - Ketra Lighting. Featured in Ketra Lighting

See Now

Work History

7-2020
Marketing Director, Luxury Residential Business at Lutron Electronics
10-2017
Digital Director at Ketra
1-2016 - 7-2017
CEO/CMO at Tushy
7-2013 - 3-2015
Account Director, Performance Marketing at Nine Lines
1-2012 - 7-2013
Product Manager, Business Systems at Sony DADC

Education

M.A. from Columbia University
Digital Marketing 10-week long form course from General Assembly

More Information

Social Presence :

Prographics :

Exp : 15 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Marketing Director, Luxury Residential Business at Lutron Electronics
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Insights For Selling To Monica

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Monica is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Monica

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Monica move?

  • If convinced, they can reach decisions quite fast.
  • Can Monica take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Monica

Personality Compatibility


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