Greg Ulrich

Inspirer
DISC Type : id

Chief AI and Data Officer at Mastercard

New York City Metropolitan Area, United States

Overview

As the Chief AI and Data Officer at Mastercard, Greg Ulrich is on the firms Management Committee, leading the integration and commercialization of AI and data solutions. His expertise is rooted in a long career at Mastercard, with a foundation from Duke University and an MBA from The Wharton School.

Beyond his corporate role, Greg demonstrates a keen interest in the nonprofit sector. He co-authored a guidebook designed to help charitable organizations improve their fundraising and donor communication strategies, indicating a passion for applying data-driven principles for social good.

Unique Fact: Greg co-authored the book "More Money for More Good" to help nonprofits better connect with donors.

Personality Overview

Charming & Persuasive

Generous

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Responsible AI
He emphasizes Mastercard's #1 ranking in leadership and transparency for AI, reflecting his commitment to the responsible and secure adoption of artificial intelligence.
Agentic AI
He frequently discusses how agentic AI can unlock new business potential and highlights the development of Mastercard's Agent Suite to help organizations adopt it.
Commercializing Data
A core priority of his role is to commercialize both internal and external AI and data applications across Mastercard's business lines.

Media Appearances

In the Vault: How Mastercard is Transforming Payments with AI (featuring Greg Ulrich). Featured in a16z

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How AI is Powering Payments, with Greg Ulrich of Mastercard. Featured in YouTube

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Greg Ulrich, Chief AI and Data Officer, Mastercard at Data .... Featured in YouTube

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Work History

5-2024
Chief AI and Data Officer at Mastercard
5-2020 - 7-2024
Executive Vice President, Strategy, Corporate Development and M&A at Mastercard
1-2019 - 5-2020
Executive Vice President, Strategy & Innovation, Mastercard Data & Services at Mastercard
12-2016 - 5-2020
Senior Vice President, Head of North America at Mastercard Advisors
1-2013 - 1-2017
Senior Vice President at Applied Predictive Technologies

Education

MBA from The Wharton School
BS from Duke University

More Information

Social Presence :

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Exp : 24 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Chief AI and Data Officer at Mastercard
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Greg

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Greg take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Greg

Personality Compatibility


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