Gregor Murray

Initiator
DISC Type : Di

Chief 'So What' Officer at Digital Commerce Global

Wokingham, England, United Kingdom

Overview

Gregor Murray is the Chief So What Officer at Digital Commerce Global, where he helps CPG and FMCG manufacturers scale their digital businesses. With extensive experience at companies like Kellogg, Mars, and Pfizer, he is a seasoned expert in eCommerce strategy and execution. People who have worked with Gregor describe him as having positive energy, being broad-minded, and an asset to any team.

Beyond his corporate roles, Gregor has shown a commitment to public service and community initiatives. He previously served as a borough councillor in Wokingham, where he was involved in sustainability projects and discussions on reducing carbon emissions and improving local air quality. He has also been a trustee for the charity Wokingham More Arts.

His unique title, "Chief So What Officer, " reflects his focus on cutting through data to find actionable insights that truly matter for brands.

Personality Overview

Confident

Conviction Driven

Impact-Oriented

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Digital Commerce Strategy
Helps global CPG brands like Kellogg and Barilla benchmark their digital capabilities and craft growth strategies for channels like Amazon.
CPG & FMCG Brands
His career has been centered around consumer packaged goods, with past roles at Kellogg, Mars, Pfizer, Unilever, and Britvic.
Retail Media
A frequent speaker and podcast guest on the topic of Retail Media Networks, discussing investment strategy and future capabilities for brands.

Media Appearances

Ep 1: Gregor Murray, Digital Commerce Global – Apple Podcasts. Featured in Apple Podcasts

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Ep 01: Gregor Murray, Digital Commerce Global – What’s the ‘So What’ of Digital Commerce?. Featured in YouTube

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Myths of Digital Commerce – Presentation by Gregor Murray. Featured in Digital Commerce Global (PDF)

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Work History

9-2023
Chief 'So What' Officer at Digital Commerce Global
1-2023
VP Strategy at Digital Commerce Global
1-2022 - 1-2024
ECommerce Channel Development Director at Kellogg Company
10-2021 - 2-2023
Strategic Advisor at Digital Commerce Global
3-2021 - 12-2021
Global E-Commerce Consultant at Barilla Group

Education

1997 - 2002
Master of Arts (M.A.) from University of Glasgow
1991 - 1997
Mathematics from Hermitage Academy, Helensburgh

More Information

Social Presence :

Prographics :

Exp : N/A Location : Wokingham, England, United Kingdom Job Level : N/A Designation : Chief 'So What' Officer at Digital Commerce Global
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Insights For Selling To Gregor

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gregor is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Gregor

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Gregor move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Gregor take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Gregor

Personality Compatibility


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