Gregor Murray in

Gregor Murray

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Chief 'So What' Officer at Digital Commerce Global
📍 Wokingham, England, United Kingdom

Gregor Murray is the Chief So What Officer at Digital Commerce Global, where he helps CPG and FMCG manufacturers scale their digital businesses. With extensive experience at companies like Kellogg, Mars, and Pfizer, he is a seasoned expert in eCommerce strategy and execution. People who have worked with Gregor describe him as having positive energy, being broad-minded, and an asset to any team.

Beyond his corporate roles, Gregor has shown a commitment to public service and community initiatives. He previously served as a borough councillor in Wokingham, where he was involved in sustainability projects and discussions on reducing carbon emissions and improving local air quality. He has also been a trustee for the charity Wokingham More Arts.

His unique title, "Chief So What Officer, " reflects his focus on cutting through data to find actionable insights that truly matter for brands.

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Current Role
Chief 'So What' Officer
Location
Wokingham, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Gregor cares about

Digital Commerce Strategy
Helps global CPG brands like Kellogg and Barilla benchmark their digital capabilities and craft growth strategies for channels like Amazon.
CPG & FMCG Brands
His career has been centered around consumer packaged goods, with past roles at Kellogg, Mars, Pfizer, Unilever, and Britvic.
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Career

Work history

9-2023
Chief 'So What' Officer
Digital Commerce Global
1-2023
VP Strategy
Digital Commerce Global
1-2022 - 1-2024
ECommerce Channel Development Director
Kellogg Company
10-2021 - 2-2023
Strategic Advisor
Digital Commerce Global
3-2021 - 12-2021
Global E-Commerce Consultant
Barilla Group
In the press

Media appearances

Ep 1: Gregor Murray, Digital Commerce Global – Apple Podcasts. Featured in Apple Podcasts
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Ep 01: Gregor Murray, Digital Commerce Global – What’s the ‘So What’ of Digital Commerce?. Featured in YouTube
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Education
1997 - 2002
Master of Arts (M.A.)
University of Glasgow
1991 - 1997
Mathematics
Hermitage Academy, Helensburgh
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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