Gretchen Ramsey

Go-getter
DISC Type : d

EVP, Head of Content and Creator & Studio lead for Microsoft at WE Communications

Seattle, Washington, United States

Overview

Gretchen Ramsey is the EVP at WE Communications, where she leads content and creator strategy for major brands like Microsoft, Adobe, and Intel, with a focus on AI-driven narratives. Described by colleagues as uniquely gifted, passionate, and insightful, she is a graduate of the University of Pennsylvania.

She is passionate about understanding human behavior to create compelling cultural movements and believes brands must answer a human need to be innovative. Her interests extend to social good, specifically supporting platforms that provide technology and resources to K-12 educators.

She led the culturally revolutionary work that introduced Covergirls first-ever male cover model, James Charles.

Personality Overview

Fast-Paced

Decisive

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

AI in Communications
As the AI experimentation and implementation lead at her agency, she actively explores how AI can accelerate and refine creative and strategic processes in marketing.
Brand Storytelling
Defines her professional identity as creating a "digital soul" for brands, managing narratives for global powerhouses like P&G, MasterCard, and Microsoft.
The Creator Economy
Her current role as Head of Content and Creator, along with her active recruitment of social creators, highlights her focus on co-creation and influencer marketing.

Media Appearances

AI Energizes Communicators' Relationship with Work. Featured in WE Communications

See Now

Work History

8-2021
EVP, Head of Content and Creator & Studio lead for Microsoft at WE Communications
7-2020 - 8-2021
Chief Strategy Officer at Harte Hanks
3-2020 - 7-2020
SVP, Head of Strategy at Harte Hanks
1-2019 - 3-2020
Managing Director, Brand Engagement at Omnicom
2-2017 - 2-2019
SVP, Content Strategy at Blue 449

Education

BA with honors from University of Pennsylvania

More Information

Social Presence :

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Exp : 29 Location : Seattle, Washington, United States Job Level : Leadership Designation : EVP, Head of Content and Creator & Studio lead for Microsoft at WE Communications
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Insights For Selling To Gretchen

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gretchen is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Gretchen

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Gretchen move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Gretchen take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Gretchen

Personality Compatibility


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