Guénaël BOURTEMBOURG 葛耐乐

Researcher
DISC Type : Cs

Licensing & Business Development Manager, iOT Patent Licensing (Pre-sales & Sales) at Nokia

Belgium

Overview

Guénaël is an International Business Development Director specializing in brand and patent licensing within the consumer electronics sector. With extensive experience in Asia, the USA, and Europe, including a decade with P&L responsibilities in China, he is deeply focused on creating customer-centric growth. He holds a diploma in Intellectual Property from CEIPI.

He is a skilled negotiator and partnership manager who once delivered a business presentation at a major industry event entirely in Mandarin.

Personality Overview

Perfectionist

Soft Communicator

Self-Disciplined

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Brand & Patent Licensing
His career is centered on brand and patent licensing, with key roles managing these functions for major tech companies like Nokia and Blaupunkt.
International Business Development
He has extensive experience leading business development across Asia, North America, and Europe, with a specific focus on the Asian and Chinese markets for over 10 years.
Consumer Electronics
Actively engaged in the consumer electronics industry, attending major events like MWC and HKTDC to foster partnerships and drive growth.

Media Appearances

Nokia and Nordic Semiconductor to simplify IoT Standard Essential Patent licensing. Featured in Nokia Newsroom

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Nokia is driving the transformation of IoT patent licensing, deal by deal. Featured in IAM Media

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Nokia renews patent license agreement with Apple. Featured in YouTube

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Work History

8-2023
Licensing & Business Development Manager, iOT Patent Licensing (Pre-sales & Sales) at Nokia
5-2021 - 7-2023
Business Development Manager, Brand Licensing (Nokia Brand Partnerships) : at Nokia
5-2016 - 5-2021
International Business Development Manager & Licensing Manager (Brand Licensing) at Blaupunkt
9-2014 - 4-2016
International Business Development Consultant (Asia/China focus) at Self-employed
4-2013 - 7-2014
Director Business Strategy & Business Development - Americas at Sauermann Group

Education

9-2020 - 8-2021
Diploma of Education from Center for International Intellectual Property Studies - CEIPI
2010 - 2011
DES Certificate in Finance from Ichec Brussels Management School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Belgium Job Level : Middle Designation : Licensing & Business Development Manager, iOT Patent Licensing (Pre-sales & Sales) at Nokia
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Insights For Selling To Guénaël

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guénaël is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Guénaël

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Guénaël move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Guénaël take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Guénaël

Personality Compatibility


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