Guillaume Bourguignon

Inquirer
DISC Type : cd

Directeur commercial at Compactor

Greater Lille Metropolitan Area, France

Overview

Guillaume is a Commercial Director at Compactor with a background as an intrapreneur and business leader in both B2B and retail environments. Educated at IDRAC Business School, he specializes in managing business units and driving development. People who have worked with him describe him as hard-working, insightful, and a natural leader.

Outside of his corporate roles, Guillaume has a keen interest in business ethics and the impact of global commerce on local economies. He is a co-founder of an eco-friendly barbecue company, reflecting a personal passion for grilling and sustainable living. He also shows concern for food sourcing and its origins.

He co-founded GreenBBQ, a company that produces ecological barbecue charcoal from recycled hazelnut shells and olive pits to help reduce deforestation.

Personality Overview

Hard To Convince

Demanding

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Retail Development
His career includes extensive experience creating, sourcing, and referencing product ranges for major retail purchasing centers in France, Benelux, and the USA.
Sustainable Products
He co-founded GreenBBQ, a company focused on ecological combustibles. He also shows interest in topics like sustainable food sourcing in his public posts.
Outdoor Living
He launched a new barbecue range from scratch at a previous company and later founded his own company specializing in eco-friendly barbecue products.

Media Appearances

Guillaume has no verified media appearances

Work History

3-2024
Directeur commercial at Compactor
1-2020 - 6-2025
Directeur at D'Horus
1-2019 - 3-2024
Directeur général at GBE sas-GreenBBQ
12-2015 - 12-2018
Country Manager France at Fetim Group
11-2012 - 12-2015
Sales Director Cuisinart at BaByliss Paris

Education

2010 - 2011
Cycle CDL Leader from Cepi
1994 - 1996
Commerce from IDRAC Business school

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Lille Metropolitan Area, France Job Level : N/A Designation : Directeur commercial at Compactor
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Insights For Selling To Guillaume

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillaume is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Guillaume

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Guillaume move?

  • Their decision making speed is somewhere in the middle.
  • Can Guillaume take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Guillaume

Personality Compatibility


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