Guillaume FERRAND

Critic
DISC Type : C

Chief Marketing officer (CMO 🇫🇷) at IBM

Greater Paris Metropolitan Region, France

Overview

Guillaume has no verified overview

Personality Overview

ROI Driven

Information Seeker

Critic

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Guillaume has no verified topics they care about

Media Appearances

Guillaume has no verified media appearances

Work History

11-2021
Chief Marketing officer (CMO 🇫🇷) at IBM
1-2021 - 11-2021
Directeur marketing stratégique et ABM at IBM
5-2020 - 1-2021
Directeur Marketing Smarter Business & Services at IBM
1-2018 - 4-2020
Directeur Marketing Consulting et Industries at IBM
9-2015 - 12-2017
Directeur Marketing IBM France Consulting at IBM

Education

1998 - 1999
MS from ESCP Business School
Ingénieur from EFREI - Grande école du numérique

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Paris Metropolitan Region, France Job Level : Leadership Designation : Chief Marketing officer (CMO 🇫🇷) at IBM
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Insights For Selling To Guillaume

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillaume is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Guillaume

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Guillaume move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Guillaume take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Guillaume

Personality Compatibility


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