Guillermo Ponce

Enthusiast
DISC Type : i

Director of sales & marketing at Hyatt

Querétaro, Mexico

Overview

Guillermo is a Director of Sales & Marketing with extensive experience in the hospitality sector for brands like Hyatt and Crowne Plaza. He specializes in commercial strategy, customer acquisition, and team leadership. Described by colleagues as committed and strategic, he holds a degree in Management and Tourism from Universidad Autónoma de Aguascalientes.

Before his career in hospitality, he managed foreign sales for Cerveza Corona, giving him a unique perspective on sales and distribution outside the hotel industry.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Hotel Sales Strategy
His career is built on creating and managing commercial strategies, handling budgets, and driving market share for major hotel brands.
Sales Team Leadership
Recommendations consistently praise his ability to lead and train sales teams, highlighting him as an exceptional and motivating leader.
B2B Account Management
A core focus of his work is the acquisition and retention of corporate accounts, building long-term commercial relationships for hotels.

Media Appearances

Guillermo has no verified media appearances

Work History

8-2025
Director of sales & marketing at Hyatt
11-2023 - 7-2025
Director de ventas y marketing at Crowne Plaza Monterrey
1-2022 - 11-2023
Director of Sales & Marketing at Holiday Inn Tijuana Zona Río
10-2021 - 1-2022
Foreig Sales Maager at Cerveza Corona en Aguascalientes
6-2020 - 11-2023
Consultant specialized in hospitality at GLG

Education

2008 - 2012
Management and Tourism from Universidad Autónoma de Aguascalientes

More Information

Social Presence :

Prographics :

Exp : 12 Location : Querétaro, Mexico Job Level : Mid-senior Designation : Director of sales & marketing at Hyatt
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Insights For Selling To Guillermo

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillermo is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Guillermo

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Guillermo move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Guillermo take some risk or not?

  • They can take some low-probability risks if needed.

You And Guillermo

Personality Compatibility


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