Guillermo Treviño

Critic
DISC Type : C

Co-Founder, CEO at Leracom AI

Monterrey, Nuevo León, Mexico

Overview

Guillermo is a serial entrepreneur and the CEO and Co-Founder of Leracom AI, with previous founding roles at the unicorn company Yaydoo and SupervisorAI. His expertise lies in leveraging technology, particularly AI and automation, to boost revenue. A software engineer by training from Universidad Autónoma de Nuevo León, colleagues describe him as highly committed.

He is passionate about the philosophy of leadership and entrepreneurship, frequently sharing insights on the founders journey. His writings focus on developing others, building a strong personal brand for credibility, and fostering a community ecosystem to support startup growth. This reflects his dedication to continual self-development.

Unique fact: Guillermo is a three-time founder who helped build his previous company, Yaydoo, into a unicorn.

Personality Overview

Information Seeker

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Tech Entrepreneurship
As a three-time founder (Leracom AI, Yaydoo, SupervisorAI), his focus is on the principle of "Think Big. Start Small. Scale Fast. "
AI & Automation
His current venture, Leracom AI, is focused on helping teams reach their full potential through intelligent insights and automation.
Leadership Philosophy
He believes leadership isn't about a title but about empowering others by giving direction and asking better questions.

Media Appearances

Guillermo has no verified media appearances

Work History

7-2024
Co-Founder, CEO at Leracom AI
7-2024
Co-Founder at Yaydoo
10-2022 - 9-2024
Co-Founder, CPO at Yaydoo
10-2015 - 10-2022
Co-Founder, CTO at Yaydoo
11-2014 - 8-2016
Senior Software Engineer at Softtek

Education

1-2010 - 12-2014
Ingeniería en Software from Universidad Autónoma de Nuevo León

More Information

Social Presence :

Prographics :

Exp : 14 Location : Monterrey, Nuevo León, Mexico Job Level : Leadership Designation : Co-Founder, CEO at Leracom AI
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Insights For Selling To Guillermo

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillermo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Guillermo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Guillermo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Guillermo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Guillermo

Personality Compatibility


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