Pedro Cuevas

Critic
DISC Type : C

Vice President of Sales and Marketing at Orchard

Royal City, Washington, United States

Overview

As the Vice President of Sales and Marketing at Orchard Robotics, Pedro Cuevas leverages over a decade of experience to help agricultural businesses adopt innovative solutions. He specializes in sales strategy and AI-driven crop intelligence, working to enhance productivity and sustainability for growers through data-driven precision agriculture.

Pedros connection to agriculture is deeply personal, as he grew up in a farming family in Royal City, Washington. This background provides him with a unique perspective and passion for the industry. He enjoys being in the field, seeing technology tested in real-world environments like orchards and vineyards.

Unique Fact: Before his career in ag-tech, Pedro was recognized as a promising "Young Grower" in his hometown.

Personality Overview

Negotiator

Objective Thinker

Critic

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

AI in Agriculture
Leads the sales and marketing efforts for a company that uses AI-driven intelligence to help growers optimize yield and improve fruit quality.
Precision Farming
Focuses on introducing cutting-edge scanning technology and automation to enable data-driven management decisions in orchards and vineyards.
Go-to-Market Strategy
[Predicted] As VP of Sales & Marketing, he is responsible for bringing Orchard Robotics' technology to new markets and expanding its customer base.

Media Appearances

Orchardist Pedro Cuevas. Featured in YouTube

See Now

Work History

10-2025
Vice President of Sales and Marketing at Orchard
5-2024 - 10-2025
Regional Director of Sales And Marketing at Orchard
1-2024 - 5-2024
Territory Sales Manager at Vestaron Corporation
2-2023 - 3-2024
Market Development Manager PNW at Vestaron Corporation
11-2022 - 2-2023
Enterprise Account Executive at Seso Inc.

Education

2008 - 2012
Education details unavailable from Eastern Washington University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Royal City, Washington, United States Job Level : Senior Designation : Vice President of Sales and Marketing at Orchard
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Pedro

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Pedro take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Pedro

Personality Compatibility


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