Guto Martino

Critic
DISC Type : C

Co-Founder + Growth at Replicats

Rio de Janeiro, Brazil

Overview

Guto is a Co-founder at Replicats. ai, specializing in marketing and growth for Web3 and DeFi companies. With an Executive MBA, he has a history of leading marketing at firms like Astari and Hathor Network, achieving significant organic growth. Colleagues describe him as a creative and fast-thinking professional with excellent relationship skills.

Originally from Brazil and previously based in Berlin, Guto is deeply integrated into the blockchain community. He is an active member of Safary, a Web3 growth community, and has been involved with various decentralized projects and DAOs, showing a clear passion for crypto adoption and building early-stage startups.

His current startup, Replicats, is the first from the Virtuals Protocol ecosystem to join the prestigious Circle Alliance Program.

Personality Overview

Critic

Negotiator

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

AI in DeFi
As the Co-founder of Replicats, he is building a platform for AI-powered automatic portfolio management, placing him at the intersection of AI and decentralized finance.
Web3 Growth Marketing
His career is defined by leading marketing and growth for crypto startups, with a proven track record of driving over 1000% organic growth in previous roles.
Go-to-Market Strategy
He has held multiple leadership roles focused on go-to-market strategy for new DeFi products, including at TokenSigh and Hathor Network.

Media Appearances

Guto has no verified media appearances

Work History

12-2024
Co-Founder + Growth at Replicats
3-2024 - 12-2024
Head of Marketing and Growth at Astaria
10-2023 - 1-2024
Marketing Lead at TokenSight
10-2022 - 9-2023
Head of Marketing at Arkis - DeFi Prime Broker
11-2020 - 7-2022
Head Of Marketing at Hathor Network

Education

6-2022 - 1-2024
Executive MBA from FGV - Fundação Getulio Vargas
6-2008 - 12-2009
Master's degree from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 4 Location : Rio de Janeiro, Brazil Job Level : Leadership Designation : Co-Founder + Growth at Replicats
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Insights For Selling To Guto

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guto is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Guto

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Guto move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Guto take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Guto

Personality Compatibility


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