Guy Sustiel in

Guy Sustiel

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COO at Wonderful
📍 Tel Aviv District, Israel

Guy Sustiel is the COO at Wonderful, leveraging over 15 years of experience from global organizations like Google and JP. Morgan. His expertise in go-to-market strategy and operations is built on a foundation from his Cambridge MBA and a distinguished earlier career as a Commander in the Israeli Air Force.

Outside of his executive role, Guy is deeply committed to community development. He serves as a startup mentor for Techstars and is a global board member for the Israel Tennis & Education Centers Foundation, combining his leadership skills with a passion for helping youth through sports and education.

After 11 years as a Commander in the Israeli Air Force, he successfully transitioned into the tech industry.

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Experience
7 Years
Current Role
COO
Job Level
Leadership
Location
Tel Aviv District, Israel
Personality Overview

How Guy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Guy cares about

Go-To-Market Strategy
A core specialty from his current role as COO and his previous position leading EMEA GTM Strategy & Operations for B2B Marketing at Google.
Startup Mentorship
Actively mentors startups on business strategy, marketing, and market entry as part of the Techstars program.
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Career

Work history

6-2025
COO
Wonderful
10-2021
Startup Mentor
Techstars
12-2024
Board Member
Movilim Organization
5-2021 - 10-2025
Global Board Member
Israel Tennis & Education Centers Foundation
10-2018 - 1-2025
Head of EMEA GTM Strategy & Operations (COO EMEA B2B Marketing)
Google
In the press

Media appearances

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Education
2014 - 2015
Master of Business Administration (M.B.A.)
University of Cambridge
2018 - 2018
Executive Education
The Wharton School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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