Guy Sustiel

Critic
DISC Type : C

COO at Wonderful

Tel Aviv District, Israel

Overview

Guy Sustiel is the COO at Wonderful, leveraging over 15 years of experience from global organizations like Google and JP. Morgan. His expertise in go-to-market strategy and operations is built on a foundation from his Cambridge MBA and a distinguished earlier career as a Commander in the Israeli Air Force.

Outside of his executive role, Guy is deeply committed to community development. He serves as a startup mentor for Techstars and is a global board member for the Israel Tennis & Education Centers Foundation, combining his leadership skills with a passion for helping youth through sports and education.

After 11 years as a Commander in the Israeli Air Force, he successfully transitioned into the tech industry.

Personality Overview

Critic

Information Seeker

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Go-To-Market Strategy
A core specialty from his current role as COO and his previous position leading EMEA GTM Strategy & Operations for B2B Marketing at Google.
Startup Mentorship
Actively mentors startups on business strategy, marketing, and market entry as part of the Techstars program.
Inspirational Leadership
He has spoken about the importance of inspiring colleagues to achieve a common goal, a principle he applies from his military and corporate experience.

Media Appearances

Guy has no verified media appearances

Work History

6-2025
COO at Wonderful
10-2021
Startup Mentor at Techstars
12-2024
Board Member at Movilim Organization
5-2021 - 10-2025
Global Board Member at Israel Tennis & Education Centers Foundation
10-2018 - 1-2025
Head of EMEA GTM Strategy & Operations (COO EMEA B2B Marketing) at Google

Education

2014 - 2015
Master of Business Administration (M.B.A.) from University of Cambridge
2018 - 2018
Executive Education from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Tel Aviv District, Israel Job Level : Leadership Designation : COO at Wonderful
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Insights For Selling To Guy

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guy is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Guy

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Guy move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Guy take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Guy

Personality Compatibility


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