Gwendolyn Evans, CMI

Enigma
DISC Type : cdi

Founder and Chief Executive Officer at GSE - The State Tax Experts

Dallas, Texas, United States

Overview

Gwendolyn Evans is the Founder and CEO of GSE - The State Tax Experts, where she specializes in multi-state and local taxation. With over 30 years of experience, she helps businesses mitigate tax risks, ensure compliance, and maximize savings. People who have worked with her describe her as energetic, client-focused, and strategic.

She is a passionate DEI advocate and community volunteer, actively serving on the executive board for the Diverse Organization of Firms. She recently volunteered with NABA INC. Dallas–Fort Worth and Feed the City, demonstrating her commitment to community service and supporting those in need.

Unique fact: Gwendolyn is an alumnus of the Goldman Sachs 10, 000 Small Businesses program, holding a Certificate of Entrepreneurship.

Personality Overview

Fast Follower

Hard To Convince

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

State & Local Tax
Her entire career is focused on SALT, helping businesses navigate complex regulations, recover overpayments, and manage audit risk.
Entrepreneurship
As the founder of her own firm and a Goldman Sachs 10, 000 Small Businesses scholar, she is deeply involved in business growth and leadership.
DEI Advocacy
Her professional history includes a focus on DEI in talent acquisition, and she actively promotes diversity as an executive board member and advocate.

Media Appearances

Gwendolyn has no verified media appearances

Work History

3-2021
Founder and Chief Executive Officer at GSE - The State Tax Experts
4-2020
Executive Board Member at Diverse Organization of Firms
5-2023 - 8-2023
GS10KSB Scholar (Cohort 26) at Goldman Sachs 10,000 Small Businesses
6-2021 - 7-2022
Executive Talent Acquisition | Diversity, Equity, and Inclusion (DEI) at Ryan
7-2017 - 2-2021
President & CEO at RyanWest, LLC

Education

Master of Science (MS) from The University of Texas at Dallas
Master of Business Administration (MBA) from Amberton University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Dallas, Texas, United States Job Level : N/A Designation : Founder and Chief Executive Officer at GSE - The State Tax Experts
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Insights For Selling To Gwendolyn

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gwendolyn is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Gwendolyn

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Gwendolyn move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Gwendolyn take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Gwendolyn

Personality Compatibility


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