Gwendolyn Silveira

Inspirer
DISC Type : di

Director, Private Brands at Lowe's India

Bengaluru, Karnataka, India

Overview

Gwendolyn Silveira is a seasoned creative director with over 17 years of experience leading teams and driving business initiatives for major retailers. A graduate of the University of West London, she specializes in building in-house creative capabilities. Colleagues consistently describe her as a resilient, resourceful, and collaborative leader.

She demonstrates a passion for community-focused activities, recently highlighting her teams involvement in a vibrant, interactive childrens event. Her personal posts suggest a strong appreciation for simplicity in design and life, valuing minimalist aesthetics and clear, impactful communication.

Unique fact: She has successfully established entire multi-functional creative and marketing teams from the ground up in India for two major US retail giants, JCPenney and Lowes.

Personality Overview

Generous

Charming & Persuasive

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

In-house Creative Teams
Has a proven track record of establishing and leading in-house creative, packaging, and marketing teams for global retailers like Lowe's and JCPenney.
Private Brand Development
Her career at Lowe's has been focused on leading Private Brands, overseeing everything from packaging and design to after-sales customer support and satisfaction.
Transformational Leadership
Described as a dynamic leader known for directing transformative business initiatives, cultivating talent, and optimizing creative teams in high-pressure environments.

Media Appearances

Gwendolyn has no verified media appearances

Work History

3-2024
Director, Private Brands at Lowe's India
7-2022 - 2-2024
Associate Director, Private Brands at Lowe's India
4-2020 - 7-2022
Sr. Manager, Private Brands at Lowe's India
7-2019 - 4-2020
Sr. Creative Manger - Marketing at JCP at JCPenney
2-2018 - 7-2019
Creative Manager at JCPenney

Education

2005 - 2006
BA (HONS) from University of West London
SSLC from St. Mary's Girls High School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Director, Private Brands at Lowe's India
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Insights For Selling To Gwendolyn

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gwendolyn is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Gwendolyn

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Gwendolyn move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Gwendolyn take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Gwendolyn

Personality Compatibility


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