Gwenne Wilcox in

Gwenne Wilcox

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Brand Strategist & Marketing Buyologist | Fractional CBO at The Brand Brainery
📍 Santa Monica, California, United States

Gwenne Wilcox is an award-winning personal brand strategist and founder of The Brand Brainery, with four decades of experience shaping multi-million dollar campaigns for brands like Versace, American Express, and Harry & David. With a BFA from ArtCenter College of Design, she specializes in helping founders and executives navigate career transitions. People often describe her work as transformational and genius.

She is a passionate advocate for female entrepreneurs and co-authored a book with a chapter on “Embracing Too-Muchness, ” reflecting her philosophy on authenticity. Gwenne draws personal inspiration from overcoming significant adversity and finds deeper meaning in classic childrens literature from authors like A. A. Milne.

According to a Forbes article, after losing everything in a fire in 2020, she rebuilt her life from scratch, stating that "loss can be liberating. "

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Experience
36 Years
Current Role
Brand Strategist & Marketing Buyologist | Fractional CBO
Job Level
Junior
Location
Santa Monica, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Gwenne cares about

Personal Branding
Her core business as the founder of The Brand Brainery and creator of the CAPTIVE8™ framework, helping leaders build authentic and profitable personal brands.
Executive Transitions
Specializes in guiding CEOs and senior executives through major career shifts, helping them answer the question, "Who am I if I'm not the CEO? "
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Career

Work history

1-2021
Brand Strategist & Marketing Buyologist | Fractional CBO
The Brand Brainery
5-2011 - 8-2024
CEO | Founder & Executive Creative Director
Brand Magic Marketing
1-2016 - 1-2022
Emerging Media and Digital Arts Professor
Southern Oregon University
1-2016 - 6-2018
Professional Speaker
Women's Leadership Conference of SO
2-2010 - 5-2011
VP Creative Director - Retail, Wholesale, and B2B Direct
Harry & David
In the press

Media appearances

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Education
BFA
ArtCenter College of Design
Psychology Major
Oakland University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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