Gwenne Wilcox

Commander
DISC Type : D

Brand Strategist & Marketing Buyologist | Fractional CBO at The Brand Brainery

Santa Monica, California, United States

Overview

Gwenne Wilcox is an award-winning personal brand strategist and founder of The Brand Brainery, with four decades of experience shaping multi-million dollar campaigns for brands like Versace, American Express, and Harry & David. With a BFA from ArtCenter College of Design, she specializes in helping founders and executives navigate career transitions. People often describe her work as transformational and genius.

She is a passionate advocate for female entrepreneurs and co-authored a book with a chapter on “Embracing Too-Muchness, ” reflecting her philosophy on authenticity. Gwenne draws personal inspiration from overcoming significant adversity and finds deeper meaning in classic childrens literature from authors like A. A. Milne.

According to a Forbes article, after losing everything in a fire in 2020, she rebuilt her life from scratch, stating that "loss can be liberating. "

Personality Overview

Impact-Driven

Very Quick

Risk-Taker

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They put a lot of effort into ensuring personal success.

Topics They Care About

Personal Branding
Her core business as the founder of The Brand Brainery and creator of the CAPTIVE8™ framework, helping leaders build authentic and profitable personal brands.
Executive Transitions
Specializes in guiding CEOs and senior executives through major career shifts, helping them answer the question, "Who am I if I'm not the CEO? "
Overcoming Adversity
Her personal story of resilience after a layoff and a devastating fire is a key part of her narrative and a theme in her co-authored book.

Media Appearances

Gwenne has no verified media appearances

Work History

1-2021
Brand Strategist & Marketing Buyologist | Fractional CBO at The Brand Brainery
5-2011 - 8-2024
CEO | Founder & Executive Creative Director at Brand Magic Marketing
1-2016 - 1-2022
Emerging Media and Digital Arts Professor at Southern Oregon University
1-2016 - 6-2018
Professional Speaker at Women's Leadership Conference of SO
2-2010 - 5-2011
VP Creative Director - Retail, Wholesale, and B2B Direct at Harry & David

Education

BFA from ArtCenter College of Design
Psychology Major from Oakland University

More Information

Social Presence :

Prographics :

Exp : 36 Location : Santa Monica, California, United States Job Level : Junior Designation : Brand Strategist & Marketing Buyologist | Fractional CBO at The Brand Brainery
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Insights For Selling To Gwenne

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gwenne is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Gwenne

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Gwenne move?

  • If convinced, they can reach decisions quite fast.
  • Can Gwenne take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Gwenne

Personality Compatibility


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