Hamish Renton

Trailblazer
DISC Type : ID

Chief Executive Officer at HRA Global

London, England, United Kingdom

Overview

Hamish Renton is the Chief Executive Officer of HRA Global, a leading Field to Fork consultancy for the food and agriculture sectors. An alumnus of the University of Cambridge and Henley Business School, he is recognized for his insightful, creative, and confident approach to market strategy. He is frequently described by colleagues as an accomplished and entertaining speaker.

Outside of his consulting work, Hamish is a keen cook and has a passion for music, with a particular fondness for artists like Prince, Macy Gray, and Marvin Gaye. His company recently organized a virtual fitness challenge, covering the distance from the UK to New Zealand through various activities to raise money for charity.

Unique fact: Hamish acts as a certified Expert Witness for the courts, providing evidence and testimony on commercial disputes and advertising claims within the food industry.

Personality Overview

Values Relationships

Achievement-Oriented

Informal

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They will bat for you if they come to believe in you.

Topics They Care About

Future Food Trends
He researches, writes, and speaks about emerging consumer behaviors, such as the growth of functional foods, 'Peak Protein', and the shift towards nitrite-free products.
AgriFood Supply Chain
With deep 'field to fork' expertise, he provides commentary on structural challenges within the food supply chain, from agriculture and inputs to grocery and foodservice.
Retail & Marketing Strategy
Leverages his prior experience as a director at Tesco to advise brands on product innovation, gaining listings, and navigating retailer relationships. He also appears on TV discussing supermarket strategies.

Media Appearances

Hamish has no verified media appearances

Work History

9-2011
Chief Executive Officer at HRA Global
9-2011
Expert Witness at HRA Global
9-2011
Contributing Author at HRA Global
9-2011
Professional Speaker - Food and Drink industry at HRA Global
10-2008 - 10-2011
Marketing & Innovation Director at Milk Link (Arla)

Education

1999 - 2001
Executive MBA from Henley Business School
9-1991 - 9-1994
BA and Masters from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 28 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at HRA Global
URL has been copied!

Insights For Selling To Hamish

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hamish is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Hamish

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Hamish move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Hamish take some risk or not?

  • They can take risks if necessary.

You And Hamish

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.