Hannah Kohrs

Questioner
DISC Type : c

Commercial Effectiveness Leader at Cytiva

Bern, Berne, Switzerland

Overview

Hannah is a Commercial Effectiveness Leader at Cytiva with over a decade of international experience in the life science and Medtech industries. Her expertise, built on an engineering degree from Purdue and an MBA from IMD, is in bringing medical devices from concept to market.

As a global process engineer in Switzerland, she designed and implemented welding processes for a new line of Medtronic microdevices.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Medtech Commercialization
Her career focuses on taking medical devices from idea to market by understanding commercial needs, a passion that grew from her engineering background.
Commercial Effectiveness
Her current role as a Commercial Effectiveness Leader at Cytiva demonstrates her focus on optimizing go-to-market strategies within the life science industry.
Biomedical Engineering
Her foundation in Biomedical and Electrical Engineering from Purdue University underpins her technical expertise in the medical device sector.

Media Appearances

Hannah has no verified media appearances

Work History

3-2023
Commercial Effectiveness Leader at Cytiva
4-2021
General Manager Development Program (GMDP) at Danaher Corporation
4-2021 - 3-2023
Marketing Manager Customer Experience at Pall Corporation
2-2017 - 12-2020
Senior Device Engineer at Medtronic
7-2013 - 2-2017
Process Engineer at Medtronic

Education

1-2020 - 12-2020
Master of Business Administration from IMD
2009 - 2013
BS from Purdue University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bern, Berne, Switzerland Job Level : Mid-senior Designation : Commercial Effectiveness Leader at Cytiva
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Insights For Selling To Hannah

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hannah is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Hannah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hannah move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Hannah take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Hannah

Personality Compatibility


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