Hannah Williams

Evaluator
DISC Type : csd

Digital Optimisation Experience Manager at NatWest Group

Milton Keynes, England, United Kingdom

Overview

Hannah Williams is a Digital Optimisation Experience Manager at NatWest, specializing in creating compelling content and enhancing digital marketing efforts. Her experience at Zoopla and Santander highlights her expertise in SEO and conversion optimization. Colleagues have described her as creative, organized, enthusiastic, and driven. She holds a Bachelor of Science from the University of Essex.

She holds certifications in advanced SEO strategy from Semrush and Experience Analytics from Contentsquare.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Digital Experience Optimisation
Her current role at NatWest and previous conversion optimization work at Santander show a strong focus on improving digital user journeys.
SEO Strategy
Based on her background as an SEO Copywriter and her specific certification in "Crafting a Winning SEO Strategy" from Semrush.
Marketing Analytics
She lists skills in Adobe Analytics and Adobe Target, and recently obtained a certification in Experience Analytics Web Fundamentals from Contentsquare.

Media Appearances

Hannah has no verified media appearances

Work History

9-2025
Digital Optimisation Experience Manager at NatWest Group
6-2025 - 9-2025
Digital Content Manager at Zoopla
9-2024 - 5-2025
SEO Copywriter at Santander UK
8-2023 - 8-2024
Conversion Rate Optimisation Assistant Manager at Santander UK
7-2022 - 7-2023
Marketing Executive at Connells Group

Education

10-2019 - 7-2022
Bachelor of Science - BSc from University of Essex

More Information

Social Presence :

Prographics :

Exp : 3 Location : Milton Keynes, England, United Kingdom Job Level : Middle Designation : Digital Optimisation Experience Manager at NatWest Group
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Insights For Selling To Hannah

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hannah is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Hannah

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Hannah move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Hannah take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Hannah

Personality Compatibility


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