Hanne Sondergaard

Examiner
DISC Type : cs

IMAGINE Leader at IMAGINE

Central Denmark Region, Denmark

Overview

Hanne Sondergaard is the Executive Vice President and Chief Agriculture and Sustainability Officer at Arla Foods. With a career at Arla spanning over three decades in various commercial roles, she drives sustainability innovation through data and research. She holds a Master of Business Administration from Aarhus University and serves on multiple industry boards.

Her personal vision is to create a strong natural food system and reconnect people with how food is made. Growing up on a dairy farm shaped her professional life, and she is a self-confessed foodie who enjoys trying new recipes and seeking out new food experiences.

She is also an IMAGINE Leader, part of a global community of executives and innovators teaming up to accelerate systems change.

Personality Overview

Overcautious

Status Quo Seeker

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. Being observant comes to them naturally.

Topics They Care About

Sustainable Dairy Farming
Leads Arla's efforts to help farmer-owners implement sustainable practices using data-driven models and financial incentives to reduce environmental impact.
Food System Reform
Advocates for collaborative, multi-stakeholder approaches to create sustainable food systems capable of feeding a growing global population.
Corporate Sustainability
Responsible for Arla’s agriculture, sustainability, and communication strategy, focusing on science-based targets for emission reductions and biodiversity.

Media Appearances

Hanne has no verified media appearances

Work History

4-2023
IMAGINE Leader at IMAGINE
1-2022
CASO and EVP at Arla Foods
3-2016 - 12-2021
CMO and EVP at Arla Foods
11-2012 - 2-2016
SVP Global Categories at Arla Foods
1-2022
Deputy Chair at Global Dairy Platform Inc.

Education

1984 - 1989
Master of Business Administration (M.B.A.) from Aarhus University
2006 - 2006
Education details unavailable from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Central Denmark Region, Denmark Job Level : Mid-senior Designation : IMAGINE Leader at IMAGINE
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Insights For Selling To Hanne

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hanne is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Hanne

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Hanne move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Hanne take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Hanne

Personality Compatibility


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