Hans-Georg Heinzmann in

Hans-Georg Heinzmann

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Head of Customer Research & Experience International | CRX at Lidl International
📍 Germany

Hans-Georg Heinzmann is the Head of Customer Research & Experience at Lidl International, where he leads the integration of customer insights into global strategy. With a background in retail consulting at GfK and a Diplom from the University of Bonn, he specializes in data-driven, customer-centric transformation.

He is a recipient of the prestigious ECR (Efficient Consumer Response) Award for excellence in category management.

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Experience
24 Years
Current Role
Head of Customer Research & Experience International | CRX
Job Level
Mid-senior
Location
Germany
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Hans-Georg cares about

Customer-Centricity
His entire career focuses on establishing teams and systems to embed the customer's voice into company-wide strategic decisions and operations.
Data-Driven Strategy
He is responsible for developing and scaling strategic customer insights and data sources to support top-management consulting and data-based transformations.
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Career

Work history

10-2024
Head of Customer Research & Experience International | CRX
Lidl International
1-2022 - 9-2024
Head of Customer Insights Management | Strategic Insights & Development
Lidl International
12-2017 - 12-2021
Head of Market & Shopper Research International
Lidl International
4-2014 - 12-2016
Global Account Director Retail
GfK
4-2007 - 3-2014
Senior Consultant
GfK
In the press

Media appearances

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Education
1992 - 1998
Diplom
The University of Bonn
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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