Hans-Georg Heinzmann in

Hans-Georg Heinzmann

Critic · DISC type C
Head of Customer Research & Experience International | CRX at Lidl International
📍 Germany

Hans-Georg Heinzmann is the Head of Customer Research & Experience at Lidl International, where he leads the integration of customer insights into global strategy. With a background in retail consulting at GfK and a Diplom from the University of Bonn, he specializes in data-driven, customer-centric transformation.

He is a recipient of the prestigious ECR (Efficient Consumer Response) Award for excellence in category management.

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Experience
24 Years
Current Role
Head of Customer Research & Experience International | CRX
Job Level
Mid-senior
Location
Germany
Personality Overview

How Hans-Georg shows up

Precise
Objective Thinker
Information Seeker

They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Hans-Georg cares about

Customer-Centricity
His entire career focuses on establishing teams and systems to embed the customer's voice into company-wide strategic decisions and operations.
Data-Driven Strategy
He is responsible for developing and scaling strategic customer insights and data sources to support top-management consulting and data-based transformations.
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Career

Work history

10-2024
Head of Customer Research & Experience International | CRX
Lidl International
1-2022 - 9-2024
Head of Customer Insights Management | Strategic Insights & Development
Lidl International
12-2017 - 12-2021
Head of Market & Shopper Research International
Lidl International
4-2014 - 12-2016
Global Account Director Retail
GfK
4-2007 - 3-2014
Senior Consultant
GfK
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1992 - 1998
Diplom
The University of Bonn
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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