Hans-Georg Heinzmann

Critic
DISC Type : C

Head of Customer Research & Experience International | CRX at Lidl International

Germany

Overview

Hans-Georg Heinzmann is the Head of Customer Research & Experience at Lidl International, where he leads the integration of customer insights into global strategy. With a background in retail consulting at GfK and a Diplom from the University of Bonn, he specializes in data-driven, customer-centric transformation.

He is a recipient of the prestigious ECR (Efficient Consumer Response) Award for excellence in category management.

Personality Overview

Precise

Objective Thinker

Information Seeker

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Customer-Centricity
His entire career focuses on establishing teams and systems to embed the customer's voice into company-wide strategic decisions and operations.
Data-Driven Strategy
He is responsible for developing and scaling strategic customer insights and data sources to support top-management consulting and data-based transformations.
Team Leadership
His public posts frequently center on recruiting talent and building highly motivated, inspiring teams to shape the future of retail by generating actionable insights.

Media Appearances

Hans-Georg has no verified media appearances

Work History

10-2024
Head of Customer Research & Experience International | CRX at Lidl International
1-2022 - 9-2024
Head of Customer Insights Management | Strategic Insights & Development at Lidl International
12-2017 - 12-2021
Head of Market & Shopper Research International at Lidl International
4-2014 - 12-2016
Global Account Director Retail at GfK
4-2007 - 3-2014
Senior Consultant at GfK

Education

1992 - 1998
Diplom from The University of Bonn

More Information

Social Presence :

Prographics :

Exp : 24 Location : Germany Job Level : Mid-senior Designation : Head of Customer Research & Experience International | CRX at Lidl International
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Insights For Selling To Hans-Georg

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hans-Georg is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Hans-Georg

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Hans-Georg move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Hans-Georg take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Hans-Georg

Personality Compatibility


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