Happy Anand in

Happy Anand

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Director at WPP Media
📍 North Delhi, Delhi, India

Happy is the Director at Goat India, WPPs influencer marketing agency, with over a decade of experience shaping digital, content, and influencer campaigns. He focuses on driving business impact and cultural relevance for regional and global brands. He holds a Masters degree from Guru Gobind Singh Indraprastha University.

Beyond his marketing expertise, Happy has a strong creative streak, having previously co-founded a satirical blog. He is interested in the intersection of owned, earned, and paid media, focusing on how creativity can meet performance metrics and connect with audiences in a meaningful way.

Unique fact: Happy was the co-founder and a writer for the Indian satirical and humor blog, DustbinDubba. com.

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Experience
12 Years
Current Role
Director
Job Level
Mid-senior
Location
North Delhi, Delhi, India
Personality Overview

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Communication Style
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Priorities

Topics Happy cares about

Influencer Marketing
As a Director at a specialized agency, he leads end-to-end influencer campaigns and develops strategies for major brands across various markets.
Creator Economy
He actively participates in industry events like Google & YouTube's #CreatorCollective, showing a deep interest in the evolving landscape for content creators.
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Career

Work history

6-2025
Director
WPP Media
6-2024 - 6-2025
Director
The Goat Agency
2-2022 - 6-2025
Group Head
The Goat Agency
10-2021 - 1-2022
Independent Consultant
The Doodle Desk
4-2020 - 9-2021
Senior Consultant
#ARM Worldwide
In the press

Media appearances

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Education
2012 - 2014
Master's degree
Guru Gobind Singh Indraprastha University
2011 - 2012
Post Graduate
Bharatiya Vidya Bhavan's
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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