Happy Anand

Critic
DISC Type : C

Director at WPP Media

North Delhi, Delhi, India

Overview

Happy is the Director at Goat India, WPPs influencer marketing agency, with over a decade of experience shaping digital, content, and influencer campaigns. He focuses on driving business impact and cultural relevance for regional and global brands. He holds a Masters degree from Guru Gobind Singh Indraprastha University.

Beyond his marketing expertise, Happy has a strong creative streak, having previously co-founded a satirical blog. He is interested in the intersection of owned, earned, and paid media, focusing on how creativity can meet performance metrics and connect with audiences in a meaningful way.

Unique fact: Happy was the co-founder and a writer for the Indian satirical and humor blog, DustbinDubba. com.

Personality Overview

Information Seeker

Objective Thinker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Influencer Marketing
As a Director at a specialized agency, he leads end-to-end influencer campaigns and develops strategies for major brands across various markets.
Creator Economy
He actively participates in industry events like Google & YouTube's #CreatorCollective, showing a deep interest in the evolving landscape for content creators.
Content Strategy
His background includes a certification in Content Marketing and a focus on integrating owned, earned, and paid media to drive results.

Media Appearances

Happy has no verified media appearances

Work History

6-2025
Director at WPP Media
6-2024 - 6-2025
Director at The Goat Agency
2-2022 - 6-2025
Group Head at The Goat Agency
10-2021 - 1-2022
Independent Consultant at The Doodle Desk
4-2020 - 9-2021
Senior Consultant at #ARM Worldwide

Education

2012 - 2014
Master's degree from Guru Gobind Singh Indraprastha University
2011 - 2012
Post Graduate from Bharatiya Vidya Bhavan's

More Information

Social Presence :

Prographics :

Exp : 12 Location : North Delhi, Delhi, India Job Level : Mid-senior Designation : Director at WPP Media
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Insights For Selling To Happy

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Happy is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Happy

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Happy move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Happy take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Happy

Personality Compatibility


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