Rachel Halter

Wildcard
DISC Type : isc

Director of Masterbrand, Marketing and Membership at Co-op

Manchester, England, United Kingdom

Overview

Rachel Halter is a senior marketing leader at Co-op, directing the companys masterbrand, marketing, and membership strategies. Her expertise lies in customer loyalty and value management, honed through progressive leadership roles at Co-op and previously at Three UK. She holds a Bachelor of Science from Alliance Manchester Business School.

Rachel is passionate about leveraging her companys platform for social good. She actively campaigns for youth food accessibility with the charity Barnados and champions unique, impactful partnerships. She frequently recognizes and celebrates the contributions of her colleagues in public forums, highlighting her collaborative leadership style.

She was instrumental in a Pioneer awards event that successfully raised over £600, 000 for the childrens charity Barnado’s.

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Customer Loyalty
Her career includes multiple roles in Membership, CRM, and Customer Value Management, focusing on customer retention and loyalty programs at Co-op and Three UK.
Brand Development
As Director of Masterbrand, Marketing and Membership, she is directly responsible for shaping and leading the overall brand strategy for Co-op.
Youth Food Accessibility
Actively campaigns with charity partner Barnado's, advocating for retailers to extend loyalty scheme discounts and value to 16 and 17-year-olds.

Media Appearances

Rachel has no verified media appearances

Work History

12-2025
Director of Masterbrand, Marketing and Membership at Co-op
2-2023 - 12-2025
Director of Membership and CRM at Co-op
8-2022 - 2-2023
Head of Membership and CRM at Co-op
8-2021 - 8-2022
Head of Customer Value Management and Loyalty at Three UK
1-2019 - 8-2021
Head of Customer Planning and Value at Co-op

Education

1997 - 2001
Bachelor of Science (BSc) from Alliance Manchester Business School
Education details unavailable from Arthur Andersen

More Information

Social Presence :

Prographics :

Exp : 11 Location : Manchester, England, United Kingdom Job Level : Mid-senior Designation : Director of Masterbrand, Marketing and Membership at Co-op
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rachel

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rachel take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rachel

Personality Compatibility


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