Ilonka Ligteringen

Trailblazer
DISC Type : DI

Head of Brand and Creative at The Woodland Trust

London, England, United Kingdom

Overview

Ilonka Ligteringen is the Head of Brand and Creative at The Woodland Trust, with over 15 years of experience in brand strategy. She specializes in audience-centric campaigns and is known for her work in accessibility and inclusion. Colleagues describe her leadership style as calm, inclusive, and visionary.

She is a passionate advocate for accessibility in design and communication, delivering masterclasses and speaking publicly on the topic to help make creative work more inclusive.

Unique fact: Ilonka led Scope’s most accessible rebrand using an innovative co-produced approach, transforming the charitys identity to be more contemporary and engaging.

Personality Overview

Achievement-Oriented

Friendly But Fast

Charismatic

If they come to believe in your value proposition, they will be your champion.  They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Accessible Design
A vocal advocate and expert, she has led accessible rebrands and delivers masterclasses on making design more inclusive for everyone.
Inclusive Branding
Championed a collaborative, co-produced approach to rebranding at Scope, ensuring the new identity was flexible, contemporary, and engaging for its audience.
Creative Mentorship
Described by colleagues as a supportive manager who advocates for her team, listens to feedback, and actively creates development opportunities for them.

Media Appearances

Ilonka has no verified media appearances

Work History

1-2026
Head of Brand and Creative at The Woodland Trust
4-2023
Founder, Creative Director and Brand Strategist at AlmaCreative.co.uk
4-2023 - 1-2026
Head of Brand and Creative (Interim) at Scope
1-2022 - 4-2023
Creative Lead at Scope
9-2021 - 1-2022
Senior Designer at Scope

Education

9-2012 - 7-2013
Master of Arts - MA from Ravensbourne University London
2005 - 2009
BA (Hons) from UCL

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand and Creative at The Woodland Trust
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Insights For Selling To Ilonka

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Give them control of the sales process
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ilonka is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ilonka

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ilonka move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ilonka take some risk or not?

  • They can take risks if necessary.

You And Ilonka

Personality Compatibility


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