Harry Kasparian

Questioner
DISC Type : c

Chief Product Officer at HGregoire

Greater Montreal Metropolitan Area, Canada

Overview

Harry Kasparian serves as the Chief Marketing Officer and Chief Product Officer for HGreg Group, leveraging his expertise in the automotive and technology sectors. He is an Auto Remarketing "40 Under 40" honoree, recognized for his skill in data-driven marketing and redefining the customer journey. Colleagues describe him as creative, innovative, and a well-organized team worker.

Harry is actively involved in community safety initiatives, serving as an honorary president for Operation Red Nose, a non-profit that provides safe rides home to prevent impaired driving during the holidays. This reflects his and HGregs long-standing commitment to road safety in the Quebec community.

He was one of the only Canadians selected for the 2022 "40 Under 40" list by Auto Remarketing, a premier awards program in the North American automotive industry.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Automotive Innovation
As both CMO and CPO, he is focused on pushing boundaries and leveraging technology to redefine the car buying experience for customers.
Data-Driven Marketing
His career is built on expertise in SEM, SEO, and CRM marketing, with a history of delivering customer data platform (CDP) solutions to drive growth.
Community Road Safety
He is an honorary president for Operation Red Nose campaigns in Quebec, actively promoting awareness about the dangers of impaired driving.

Media Appearances

Harry Kasparian, Chief Marketing and Product Officer at HGregoire named honoree of 2022 Auto Remarketing’s 40‑Under‑40 Awards program. Featured in Financial Post

See Now

Work History

5-2021
Chief Product Officer at HGregoire
3-2020
Board Member (Acquired by NYSE: ACV) at Drivably
5-2019
Chief Marketing Officer at HGregoire
4-2019
Chief Marketing Officer at HGreg.com
9-2015 - 4-2019
VP Marketing and Communications at HGregoire

Education

2012 - 2014
B.S in Marketing Management from Western Governors University
2009 - 2011
DEC in Administration from Collège de Bois-de-Boulogne

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Montreal Metropolitan Area, Canada Job Level : Leadership Designation : Chief Product Officer at HGregoire
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Insights For Selling To Harry

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harry is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Harry

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Harry move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Harry take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Harry

Personality Compatibility


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