Hassan AbouKhatwa

Sharpshooter
DISC Type : CD

Head of MEA, Consultant at SIAE MICROELETTRONICA

Cairo, Egypt

Overview

With over 35 years in IT and Telecom sales across the MEA region, Hassan is the Head of MEA at SIAE MICROELETTRONICA. Colleagues describe him as customer-oriented, professional, and dedicated. He holds a Mini MBA and has deep expertise in direct sales, channel management, and building strategic partnerships.

He won a "Value Realization Award" for his role in a major face recognition project for the government of Jordan.

Personality Overview

ROI Driven

Thorough Evaluator

Fast But Analytical

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Network Technologies
Actively discusses the strategic trade-offs and applications for microwave, optical, and OTN technologies in modern networks across the MEA region.
Sales Team Development
Focuses on enhancing sales force capabilities and implementing go-to-market planning to achieve targets, increase revenue, and expand market penetration.
Biometrics Applications
Shares insights on the use of biometrics for identity verification in areas like access control, digital identity (eKYC), and public safety.

Media Appearances

Hassan has no verified media appearances

Work History

1-2025
Head of MEA, Consultant at SIAE MICROELETTRONICA
10-2023 - 1-2025
Consultant, Regional Head of Sales - MENA at Tejas Networks
8-2015 - 10-2023
General Manager EGYPT Branch (Egypt, Levant & Sudan) at NEC Corporation
6-2010 - 8-2015
Regional Sales Manager - Africa at Serta
12-2005 - 5-2010
Regional Sales Manager - North Africa & Levant at AlanDick

Education

2012 - 2012
Mini MBA from Missouri State University
2008 - 2010
Certificate in Effective Business Communication as part of 4 modules of the Business Diploma from IMI - in relation with Cambridge University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Cairo, Egypt Job Level : Mid-senior Designation : Head of MEA, Consultant at SIAE MICROELETTRONICA
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Insights For Selling To Hassan

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hassan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Hassan

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Hassan move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Hassan take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Hassan

Personality Compatibility


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