Hayden Cooper in

Hayden Cooper

Wildcard · DISC type csi
Group Head of Media Relations and CEO Communications at Westpac
📍 Greater Sydney Area, Australia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
24 Years
Current Role
Group Head of Media Relations and CEO Communications
Job Level
Leadership
Location
Greater Sydney Area, Australia
Personality Overview

How Hayden shows up

Requires Proof
Friendly But Slow
Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Hayden cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2025
Group Head of Media Relations and CEO Communications
Westpac
12-2021 - 11-2025
Group Head, Media Relations
Westpac
4-2021 - 12-2021
Director, Government Relations
Australian Banking Association (ABA)
10-2020 - 4-2021
Director, Media & Communications
Australian Banking Association (ABA)
3-2019 - 10-2020
Head Of Corporate Communications
Atlassian
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1999 - 2001
Bachelor of Arts (Journalism)
University of South Australia
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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