Hayley Elston
Login to view DISC.Hayley Elston is the founder of The Fabulous Catch Company, an award-winning gourmet food business. With a background as a food projects consultant, she launched a "sustainable revolution" to support local British fishermen. Her company gained national recognition after she won a Channel 4 competition, securing a major contract with Aldi supermarket.
Passionate about reducing food waste, Hayley built her business on the innovative use of less popular but flavorful brown crab meat. She actively sells her products at local farmers markets and food festivals, connecting directly with her community. She is sometimes known by the nickname "The Codmother. "
Interestingly, Hayley started her company to help fishermen on the Isle of Wight sell their surplus brown crab meat, turning a waste product into an award-winning success.
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