Hayley Elston

Examiner
DISC Type : cs

Business Owner at The Fabulous Catch Company

Greater Southampton Area, United Kingdom

Overview

Hayley Elston is the founder of The Fabulous Catch Company, an award-winning gourmet food business. With a background as a food projects consultant, she launched a "sustainable revolution" to support local British fishermen. Her company gained national recognition after she won a Channel 4 competition, securing a major contract with Aldi supermarket.

Passionate about reducing food waste, Hayley built her business on the innovative use of less popular but flavorful brown crab meat. She actively sells her products at local farmers markets and food festivals, connecting directly with her community. She is sometimes known by the nickname "The Codmother. "

Interestingly, Hayley started her company to help fishermen on the Isle of Wight sell their surplus brown crab meat, turning a waste product into an award-winning success.

Personality Overview

Overcautious

Status Quo Seeker

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Sustainable Fishing
Founded her company with a mission to support the declining British fishing industry and promote the use of the entire catch, reducing food waste.
Food Entrepreneurship
Successfully scaled her artisan food business from local farmers' markets to winning a national TV competition and securing a contract with a major supermarket chain, Aldi.
Local Food Scene
Remains committed to selling at local farmers' markets and festivals, demonstrating a passion for connecting directly with customers and the community.

Media Appearances

Hayley has no verified media appearances

Work History

6-2012
Business Owner at The Fabulous Catch Company

Education

Hayley has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Southampton Area, United Kingdom Job Level : N/A Designation : Business Owner at The Fabulous Catch Company
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Insights For Selling To Hayley

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hayley is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Hayley

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Hayley move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Hayley take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Hayley

Personality Compatibility


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