Rita Farlow in

Rita Farlow

Evaluator · DISC type cds
Vice President, Strategic Marketing, Communications and Enrollment Management at Roanoke College at Roanoke College
📍 Blacksburg, Virginia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Vice President, Strategic Marketing, Communications and Enrollment Management at Roanoke College
Job Level
Senior
Location
Blacksburg, Virginia, United States
Personality Overview

How Rita shows up

Fast But Analytical
Thorough Evaluator
Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Priorities

Topics Rita cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2024
Vice President, Strategic Marketing, Communications and Enrollment Management at Roanoke College
Roanoke College
7-2022 - 10-2025
Associate Vice President, Marketing and Strategic Communications
St. Petersburg College
7-2018 - 6-2022
Executive Director, Marketing and Strategic Communications
St. Petersburg College
9-2014 - 6-2018
Assistant Director, Strategic Communications
St. Petersburg College
1-2012 - 9-2014
Communications Coordinator
Pinellas County Schools
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2002 - 2007
Master's Degree
University of South Florida
8-1991 - 12-2001
Bachelor's degree
Virginia Tech
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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