Rita Farlow

Evaluator
DISC Type : cds

Vice President, Strategic Marketing, Communications and Enrollment Management at Roanoke College at Roanoke College

Blacksburg, Virginia, United States

Overview

Rita has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Rita has no verified topics they care about

Media Appearances

Rita has no verified media appearances

Work History

3-2024
Vice President, Strategic Marketing, Communications and Enrollment Management at Roanoke College at Roanoke College
7-2022 - 10-2025
Associate Vice President, Marketing and Strategic Communications at St. Petersburg College
7-2018 - 6-2022
Executive Director, Marketing and Strategic Communications at St. Petersburg College
9-2014 - 6-2018
Assistant Director, Strategic Communications at St. Petersburg College
1-2012 - 9-2014
Communications Coordinator at Pinellas County Schools

Education

2002 - 2007
Master's Degree from University of South Florida
8-1991 - 12-2001
Bachelor's degree from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 13 Location : Blacksburg, Virginia, United States Job Level : Senior Designation : Vice President, Strategic Marketing, Communications and Enrollment Management at Roanoke College at Roanoke College
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Insights For Selling To Rita

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rita is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rita

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rita move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rita take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rita

Personality Compatibility


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