Heather Crawford (Luciano), MA, MBA

Trailblazer
DISC Type : DI

Senior Marketing Manager, Government Regions - AWS Industry Marketing at Amazon Web Services (AWS)

New York City Metropolitan Area, United States

Overview

Heather is a Senior Marketing Manager at Amazon Web Services, driving growth for government cloud regions like GovCloud. With over 17 years in public sector marketing and an MBA from NYU Stern, she specializes in go-to-market strategy. She is also an AWS Certified Cloud Practitioner.

Heathers commitment to social causes is evident through her past receipt of a humanitarian award. Her background also includes tutoring high school students and being recognized as a rising star in the publishing industry, reflecting a passion for education and media.

Unique fact: Heather is a recipient of the Healthcare Marketers Exchange Individual Humanitarian Award.

Personality Overview

Charismatic

Achievement-Oriented

Assertive

They are charming and can persuade others to support their decisions.  If they come to believe in your value proposition, they will be your champion. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Government Cloud
She leads marketing for AWS Government Regions, including GovCloud and Secret Cloud, and has authored whitepapers on increasing efficiency for government technology leaders.
Public Sector Marketing
Her career is focused on marketing to public sector customers across government, nonprofit, and education at companies like AWS, Digital Science, and Elsevier.
Humanitarian Causes
She was recognized with the Healthcare Marketers Exchange Individual Humanitarian Award in 2019, indicating a strong personal interest in making a positive social impact.

Media Appearances

Heather has no verified media appearances

Work History

12-2024
Senior Marketing Manager, Government Regions - AWS Industry Marketing at Amazon Web Services (AWS)
4-2022 - 11-2024
Marketing Segment Lead, Government, Funders & Nonprofits at Digital Science
5-2021 - 4-2022
Regional Marketing Manager, North America Academic & Government - Research Solution Sales at Elsevier
8-2016 - 5-2021
Publisher, Health & Medical Sciences - Scientific, Technical & Medical Journals at Elsevier
9-2021 - 12-2021
Tutor, SAT/ACT English/Reading/Writing at Club Z! In-Home Tutoring Services

Education

2013 - 2016
Master of Business Administration (MBA) from NYU Stern School of Business
2009 - 2012
M.A. from The Graduate Center, City University of New York

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Senior Marketing Manager, Government Regions - AWS Industry Marketing at Amazon Web Services (AWS)
URL has been copied!

Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Heather

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Heather take some risk or not?

  • If necessary, they will be ready to take risks.

You And Heather

Personality Compatibility


Other Amazon Web Services (AWS) Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.