Lauren Klein, MBA

Questioner
DISC Type : c

Director, U.S. Cell Therapy Communications/Cell Therapy Marketing ToD at Bristol Myers Squibb

United States

Overview

Lauren is a global pharmaceutical marketing and communications leader with nearly two decades of experience at companies like Bristol Myers Squibb, Novo Nordisk, and Amgen. Described as enthusiastic and results-driven, she specializes in cell therapy, hematology, and immunology. She holds an MBA from West Chester University of Pennsylvania.

She is passionate about translating complex science into clear, compelling communications that shift thinking and inspire action. Her work is centered on building and scaling campaigns that unify corporate narratives and market strategy, driven by a deep understanding of data and audience insight to advance business objectives.

Unique fact: She has built her career on the cutting edge of medicine, leading communications strategies for revolutionary treatments like cell therapy.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Cell Therapy Communications
Her recent career at Bristol Myers Squibb has been dedicated to leading both U. S. and worldwide communications for pioneering cell therapies.
Translating Complex Science
She highlights her ability to distill complex scientific information into clear and compelling messaging as a core professional skill and passion.
Pharmaceutical Marketing
Her extensive career includes building and scaling multichannel marketing and sales campaigns across a wide range of therapeutic areas.

Media Appearances

Lauren has no verified media appearances

Work History

1-2024
Director, U.S. Cell Therapy Communications/Cell Therapy Marketing ToD at Bristol Myers Squibb
8-2023 - 1-2024
Director, US Hematology & Cell Therapy Communications at Bristol Myers Squibb
8-2022 - 8-2023
Director, Worldwide Cell Therapy Communications at Bristol Myers Squibb
3-2020 - 4-2021
Manager, Commercial Communications at Novo Nordisk
7-2014 - 3-2020
Immunology Sales at Amgen

Education

2003 - 2007
B.S. from University of Maryland
2018 - 2020
Master of Business Administration - MBA from West Chester University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 16 Location : United States Job Level : Mid-senior Designation : Director, U.S. Cell Therapy Communications/Cell Therapy Marketing ToD at Bristol Myers Squibb
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lauren

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lauren take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lauren

Personality Compatibility


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