Heather Farina

Enthusiast
DISC Type : i

Senior Director, Marketing & Communications at Centene Corporation

Huntley, Illinois, United States

Overview

Heather has no verified overview

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

1-2021
Senior Director, Marketing & Communications at Centene Corporation
12-2016 - 12-2020
Director of Communications at Northwest Community Healthcare
Digital Content Consultant at Digital Marketing, Content Strategy & Development
Web Content Editor at Cancer Treatment Centers of America
Communications Director at National Brownfield Association

Education

BS from Illinois State University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Huntley, Illinois, United States Job Level : Senior Designation : Senior Director, Marketing & Communications at Centene Corporation
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Heather

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Heather take some risk or not?

  • They can take some low-probability risks if needed.

You And Heather

Personality Compatibility


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