Heather McDonough

Examiner
DISC Type : cs

Director of Brand and Advertising at CareFirst BlueCross BlueShield

Baltimore City County, Maryland, United States

Overview

Heather has no verified overview

Personality Overview

Overcautious

Status Quo Seeker

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

12-2015
Director of Brand and Advertising at CareFirst BlueCross BlueShield
2007 - 12-2015
Sr. Manager of Advertising & Branding at Baltimore Ravens

Education

Master of Business Administration (MBA) from University of Baltimore Merrick School of Business
BS from Towson University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Baltimore City County, Maryland, United States Job Level : Mid-senior Designation : Director of Brand and Advertising at CareFirst BlueCross BlueShield
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Heather

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Heather take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Heather

Personality Compatibility


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