Heather Pearl

Questioner
DISC Type : c

Audience Lead at Cancer Research UK (CRUK)

London, England, United Kingdom

Overview

Heather has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

9-2025
Audience Lead at Cancer Research UK (CRUK)
9-2024 - 9-2025
Director of Development at Soil Association
4-2021 - 6-2024
Head of Innovation at Macmillan Cancer Support
4-2020 - 4-2021
Director of Innovation & Commercial Partnerships - maternity cover at Macmillan Cancer Support
7-2016 - 3-2020
Head of Product Strategy & Marketing at Macmillan Cancer Support

Education

2020 - 2020
Competitive Strategy and Innovation from The London School of Economics and Political Science (LSE)
2007 - 2010
Development Geography from King's College London

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Audience Lead at Cancer Research UK (CRUK)
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Heather

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Heather take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Heather

Personality Compatibility


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